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Gavin Newsom

Gavin Newsom Signs Big Tech-Backed Age Law, Hollywood Cries Foul

California has stepped into the center of the national debate on online child safety — and this time, Big Tech is on its side. Governor Gavin Newsom on Monday signed a landmark California age-checking law that will require device-makers like Apple and Google to verify users’ ages online. The move marks a surprising alliance between Silicon Valley giants and state lawmakers — and a rare clash with Hollywood studios.

Unlike the contentious age-verification measures passed in conservative states such as Utah and Texas, California’s plan has drawn broad support from major tech companies including Google, Meta, OpenAI, and Snap. The law is being seen as a potential blueprint for other states aiming to balance child safety, privacy rights, and innovation in the digital era.

Story Highlights:

  • Governor Gavin Newsom signs landmark California age-checking law.

  • Supported by Apple, Google, Meta, OpenAI, and Snap.

  • Opposed by Hollywood studios and the Motion Picture Association.

  • Designed to protect children online while preserving data privacy.

  • Does not require photo ID uploads or parental consent.

  • Could become a national model for online safety and digital privacy.

In announcing his approval, Governor Newsom emphasized the need for responsibility in the fast-evolving world of technology and artificial intelligence.

“We can continue to lead in AI and technology, but we must do it responsibly — protecting our children every step of the way,” Newsom said.

Alongside the new law, Newsom introduced additional online safety initiatives — including AI chatbot controls and social media warning labels — designed to ensure digital platforms operate with greater accountability and transparency.

A Measured Approach to Protect Kids Online

The bill, AB 1043, authored by Democratic Assemblymember Buffy Wicks from the San Francisco Bay Area, is being hailed as a more balanced, privacy-conscious alternative to the stricter versions passed in Utah and Texas.

Unlike those laws, California’s age-checking law will not require parents to upload identification documents or give formal consent for app downloads — steps that have been criticized by privacy advocates as invasive and potentially risky.

Instead, the new rule introduces a softer, device-based model. When setting up a smartphone, tablet, or laptop, parents will be prompted to enter their child’s age. Based on that information, Apple, Google, and other device manufacturers must classify users into one of four age groups. This verified age data will then be made accessible to apps like Facebook, Instagram, and Snapchat, allowing them to tailor their platforms according to age-appropriate settings.

Assembly member Wicks explained that this approach balances protection with privacy — and most importantly, avoids putting families through complex verification hurdles.

“Our goal is to create a safer digital environment for kids without compromising their privacy,” Wicks said. “We’re building a model that works with families, not against them.”

Hollywood Pushes Back

Not everyone is celebrating. The Motion Picture Association (MPA) — which represents studios including Amazon, Netflix, and Disney — urged Governor Newsom to veto the bill. The group argued that device-based age checks could cause confusion when families share accounts or profiles across multiple devices.

According to the MPA, parents and children often stream content from the same account using different profiles, which could make device-based restrictions inconsistent and cumbersome.

But Wicks rejected the claim, stressing that her measure doesn’t prevent the creation of kid-friendly streaming profiles.

“The law simply provides a framework for safer device settings,” she said. “Parents will still have full control over how they manage their family’s profiles and viewing preferences.”

Wicks also said she intends to collaborate with Netflix and the MPA next year to craft additional legislation addressing entertainment industry concerns.

A Template for the Nation?

With support from both lawmakers and Big Tech, California’s age-checking law could set a new national precedent. Experts suggest that by aligning with industry leaders like Apple and Google, California may have found the key to creating enforceable online safety rules without alienating the tech world.

Privacy advocates and policy analysts say this compromise could encourage other states — and possibly the federal government — to consider similar frameworks. As the internet continues to evolve under the shadow of AI expansion, social media influence, and youth exposure to harmful content, the new law may represent a turning point in how the U.S. governs the digital experience of children.

For now, California has positioned itself as the first state to bring Big Tech and lawmakers together on a single online safety front — even if Hollywood remains on the opposite side of the screen.

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California Cracks Down: No More Loud Streaming Ads on Netflix and Hulu by 2026

California is taking a stand against one of the most annoying habits of modern streaming: loud, jarring advertisements. Beginning July 1, 2026, a new California law will require that commercials on streaming platforms like Netflix, Hulu, Disney+, Prime Video, Max, and Paramount Plus cannot play louder than the shows viewers are watching. The law, signed by Governor Gavin Newsom, comes after repeated complaints from residents startled by sudden spikes in ad volume.

The regulation is designed to make streaming a calmer, more enjoyable experience. According to Governor Newsom,

“We heard Californians loud and clear, and they don’t want commercials to be louder than the shows they’re watching.”

Story Highlights

  • Streaming ads on Netflix, Hulu, Disney+, Prime Video, Max, and Paramount Plus must now match show volume.

  • Law expands the CALM Act of 2010, previously limited to TV commercials.

  • Inspired by real-life struggles of parents with newborns disturbed by loud ads.

  • Could encourage streaming platforms to adopt similar measures across the United States.

The law specifically mandates that streaming companies cannot transmit the audio of commercials louder than the content they accompany. This rule ensures that users can watch their favorite shows, movies, and series without being interrupted by loud, intrusive advertisements.

California’s new regulation builds on the Commercial Advertisement Loudness Mitigation (CALM) Act of 2010, which successfully limited loud TV commercials. Until now, streaming services were not covered under this law, leaving millions of viewers exposed to unexpected audio spikes. With streaming becoming an essential part of modern entertainment, the law fills a critical gap.

The bill was introduced by California Senator Tom Umberg, who credited the idea to his legislative director, Zach Keller. Keller’s newborn daughter reportedly woke frequently due to excessively loud streaming ads. Umberg explained the personal motivation behind the law:

“This bill was inspired by baby Samantha and every exhausted parent who’s finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work.”

By ensuring that streaming ads follow the same standards as traditional TV commercials, the law promises a small but meaningful improvement in daily life. Families across California will be able to watch shows peacefully, without sudden disruptions from overly loud advertisements.

Experts believe the new law could have broader implications. California, as the hub of the entertainment industry, often sets trends for nationwide policies. Once major streaming platforms adjust their systems to comply with the law, they may implement the same measures across the United States. This could benefit millions of viewers, creating a more consistent and pleasant streaming experience everywhere.

FAQs
When will the law take effect? July 1, 2026.
Which services are affected? Netflix, Hulu, Disney+, Max, Prime Video, and Paramount Plus.
Why was the law introduced? To stop ads from playing louder than shows, following repeated viewer complaints.

With streaming continuing to dominate home entertainment, this California law marks a significant step in protecting viewers from intrusive audio spikes, ensuring that watching Netflix, Hulu, Disney+, and other platforms remains an enjoyable, uninterrupted experience.

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