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Austin

Austin Suburb Heats Up as H-E-B and Waffle House Move In

In a quiet corner just 15 miles east of Austin, Manor’s population boom has swiftly redrawn the lines of growth, turning a once modest suburb into a rising star of Central Texas development. With a staggering 171% surge in population from 2010 to 2020—and another 57.6% rise since—this growing city is now a magnet for major retail brands, fresh investments, and large-scale construction. From H-E-B and Planet Fitness to Chili’s and Chick-fil-A, Manor is quietly but powerfully transforming into a retail and lifestyle hub in its own right.

STORY HIGHLIGHTS

  • Manor’s population jumped 171% from 2010 to 2020, and another 57.6% since 2020

  • FM 973 and U.S. Highway 290 have become key commercial hubs

  • Over two dozen new commercial projects recorded between June 2024–June 2025

  • $26.1 million H-E-B grocery store to open in fall 2025

  • Incoming brands include Planet Fitness, T.J. Maxx, Burlington, Waffle House

  • New arrivals already include Chili’s, Chick-fil-A, and 7 Brew coffee

Once a quiet rural town tucked just 15 miles east of Austin, the city of Manor is now witnessing a transformation few might have predicted just over a decade ago. The suburb’s explosive population growth is now fueling a parallel boom in retail and commercial development, reshaping the city’s identity and economic trajectory.

Between the 2010 and 2020 U.S. Census periods, Manor’s population skyrocketed by a remarkable 171%. And that momentum hasn’t slowed. Census estimates between July 2020 and July 2024 indicate another significant spike — a 57.6% increase — placing Manor’s population at roughly 21,500. These are not marginal changes. They reflect a fundamental shift in Manor’s role within the Central Texas region.

As more families and professionals settle in Manor — many drawn by its proximity to Austin and more affordable housing — the demand for modern infrastructure and accessible retail services has grown exponentially. The result has been a flurry of commercial activity, particularly along the city’s two busiest arteries: FM 973 and U.S. Highway 290. Together, these corridors are now at the center of a sweeping redevelopment effort.

According to recent records from the Texas Department of Licensing and Regulation, more than two dozen commercial projects have been registered in Manor in just the past 12 months. The developments reflect the confidence of regional and national retailers in the city’s growing consumer base.

One of the most talked-about additions is the upcoming H-E-B grocery store, which will mark its first location within Manor’s city limits. With a price tag of $26.1 million, the San Antonio-based grocery chain is planning to complete construction by October. For many longtime residents, H-E-B’s arrival isn’t just about convenience — it’s about affirmation. “We finally don’t have to drive to Elgin or Pflugerville for groceries,” said local resident Rob Higareda, joking that he’s most excited about “easy access to butter tortillas.”

H-E-B is set to become a central fixture of ongoing development near the intersection of FM 973 and U.S. Highway 290, an area now defined by two expanding commercial zones: Manor Commons and Manor Crossing. These mixed-use projects are anchoring broader efforts to turn Manor into a full-fledged retail destination.

Among other incoming names:

  • St. David’s Emergency Medical Center at 12315 Threshold Lane

  • Homestead Animal Hospital at 11915 Ring Drive

  • Bojangles at Highway 290 and Tillgang Pass

  • T.J. Maxx and Burlington near Highway 290 and FM 973

  • Golden Chick within Manor Commons

  • Longhorn Steakhouse at 12609 E. Highway 290

  • Tomlinson’s Feed & Pets at 11910 E. Highway 290, Ste. 264

Perhaps one of the largest investments is a Planet Fitness gym, which will introduce the city’s first major chain fitness center. The project will span 20,000 square feet and cost between $6 million and $8 million, according to development documents shared with MySA in early June.

Manor Commons, managed by Edge Realty Partners, is positioned to offer more than 100 acres of retail and commercial space across all four corners of the FM 973 and Highway 290 intersection. Developers say this strategic location will play a pivotal role in accommodating continued population growth and enhancing the city’s self-sufficiency.

And while many projects remain under construction, others have already made their mark. In May, Manor celebrated the opening of its first Chili’s Grill & Bar, sparking excitement on social media. “It’s the second hottest place in the Austin metro area behind the Chili’s on 45th & Lamar,” joked resident Mike Snow.

A month prior, the city welcomed a Chick-fil-A, providing another sign of the suburb’s growing desirability among national chains. More recently, 7 Brew, a rapidly expanding drive-thru coffee concept, launched its second Austin-area location in Manor on June 16.

What was once a modest commuter town has begun to assert itself as a standalone retail and commercial destination. The speed and scale of development in Manor point to a broader regional trend: as cities like Austin grow more congested and expensive, surrounding suburbs like Manor are stepping up, ready to serve their expanding populations with new services, familiar brands, and upgraded infrastructure.

If Manor’s development pace continues, the town may soon transition from an outlying suburb into one of Central Texas’ most commercially active small cities — a reminder that population growth, when matched with timely investment, can transform entire communities.

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