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Hollywood Meltdown in Austin: Why Celebs Are Fleeing the Texas Dream

Not long ago, Austin, Texas was the glittering new destination for celebrities seeking escape from California’s taxes, crowds, and perceived “woke” culture. It was Joe Rogan who kickstarted the trend — packing up his life in Los Angeles and announcing his move to Texas with the kind of casual confidence that seemed to promise freedom, space, and a whole new chapter. In reality, that decision — and the ones that followed it — may have sparked a larger misunderstanding of what it truly means to live in Texas.

Now, years into this so-called “California exodus,” the shine is starting to wear off. Public complaints from stars like Shane Gillis and Tim Dillon are making headlines, painting Austin not as a promised land, but as a letdown. With statements like “Texas f***ing blows” and calls to burn Austin “to the ground,” the disillusionment is hard to ignore.

The Texas Dream: Curated, Not Lived

When Joe Rogan announced he was leaving Los Angeles, it was framed as an act of rebellion. Fed up with LA’s restrictions and politics, he wanted freedom — and Texas seemed to offer it. But from the start, it was never about moving to Texas as a whole. It was always Austin.

And that’s the key point most outsiders missed. Rogan wasn’t relocating to experience the full breadth of Texas — the quiet towns, the ranches, the natural beauty of the Hill Country, or the long stretches of wilderness. He was relocating to a trendy urban pocket that felt like LA with boots on.

This wasn’t a cross-cultural immersion. It was a lateral move with better parking.

More Than Just Heat

Now, as more celebrities follow in Rogan’s footsteps, the backlash has begun — not just from locals, but from the celebrities themselves. Tim Dillon, a fellow comedian and podcast host, didn’t hold back in his criticism of Austin’s infrastructure and rising homelessness. Others complain about the blazing Texas heat, the unreliable power grid, and even the lack of a thriving comedy scene — ironic, considering many came to build one.

But here’s the truth: the things they’re complaining about aren’t new. They’re not hidden features of life in Texas. They’re part of the everyday reality that longtime residents endure and navigate — not just in Austin, but across the state.

For locals, the grid failures and summer heatwaves are frustrating, yes, but also familiar. Texans have protested, pushed, and persisted through them. Celebrities, however, seem surprised these things weren’t fixed before their arrival.

Austin ≠ Texas

The problem isn’t just about misaligned expectations — it’s geographic tunnel vision. Most of these Hollywood transplants skipped the rest of the state entirely. They didn’t explore Dallas’s arts and business scene, Houston’s food and diversity, the Rio Grande Valley’s culture and tacos, or West Texas’s wide, dramatic landscapes.

Instead, they flocked to Austin’s upscale neighborhoods like Tarrytown and West Lake Hills, turning the capital into a pseudo-LA in cowboy boots. Stars like Emma Stone bought million-dollar mansions only to quietly sell them a few years later, without ever fully settling in. Her time in Austin was so low-profile, some even question whether she ever truly lived there.

It begs the question: Were they looking for Texas, or just trying to escape California without letting go of the California lifestyle?

The Few Who Got It Right

Not every celebrity missed the mark. Some, like Taylor Sheridan — the man behind Yellowstone — returned to Texas with clear purpose. Born and raised in the state, Sheridan didn’t move to urban Austin. He bought a massive ranch, away from the spotlight, and leaned into the state’s rural roots. Wrestling icon Kevin Von Erich did the same.

They didn’t just move to Texas. They rejoined it.

There’s a big difference between moving to a place and becoming part of it. That’s where most of the Austin celebrity crowd went wrong. Rather than contributing to the local scene, they arrived expecting to reshape it — from building new comedy clubs to mimicking LA’s creative ecosystems.

The Romance vs. The Reality

Texas has always been a state of contradiction. Yes, it’s hot. Yes, it’s vast. Yes, it’s politically complicated. But it’s also diverse, rich in culture, and full of fiercely independent communities. There are towns named Paris, Moscow, and Italy. You can stand in dinosaur tracks or walk through Comanche history. You can chase the horizon for days and never see the same thing twice.

But none of that exists within a bubble — and Austin, for all its charms, has never been meant to carry the state on its shoulders. When celebrities treat it like the entire identity of Texas, they’re bound to miss out — and burn out.

The Local Perspective

From the ground up, Texans have long dealt with the challenges now frustrating their new neighbors. But they’ve also found pride in their adaptability. When the power grid fails, they work together. When summer scorches the land, they adjust. There’s no illusion of perfection — only resilience.

So when celebrities publicly lament the state of things, it rings hollow to those who’ve been here, fighting for better, long before any podcast microphones arrived. Joe Rogan and company didn’t come here to engage with that fight — they came to escape another one.

Moving Without Meaning

The migration of Hollywood stars to Texas was never just about geography. It was about mindset — and that’s where many fell short. They came for comfort, not challenge. They relocated for space, not substance.

And now, some are leaving as quickly as they arrived, disillusioned by a version of Texas that never really existed. Because Texas — all 268,000 square miles of it — doesn’t bend to fit anyone’s expectations. You don’t just move to Texas. You become part of it. Or you don’t.

What started as a migration of high-profile figures chasing freedom and affordability has turned into a case study in cultural mismatch. The stars who moved to Austin weren’t prepared for the realities that define Texas — its climate, infrastructure challenges, and deeply rooted local identity. They brought California expectations to a place that doesn’t function on California terms.

Texas isn’t a backdrop for reinvention; it’s a place with its own rhythm, history, and toughness — qualities that don’t conform easily to outsiders seeking familiarity. The celebrity discontent we’re seeing now isn’t about Texas failing them — it’s about them failing to understand Texas. If you come here to escape, fine. But don’t be surprised when the Lone Star State doesn’t ask to be remade in your image.

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Austin Suburb Heats Up as H-E-B and Waffle House Move In

In a quiet corner just 15 miles east of Austin, Manor’s population boom has swiftly redrawn the lines of growth, turning a once modest suburb into a rising star of Central Texas development. With a staggering 171% surge in population from 2010 to 2020—and another 57.6% rise since—this growing city is now a magnet for major retail brands, fresh investments, and large-scale construction. From H-E-B and Planet Fitness to Chili’s and Chick-fil-A, Manor is quietly but powerfully transforming into a retail and lifestyle hub in its own right.

STORY HIGHLIGHTS

  • Manor’s population jumped 171% from 2010 to 2020, and another 57.6% since 2020

  • FM 973 and U.S. Highway 290 have become key commercial hubs

  • Over two dozen new commercial projects recorded between June 2024–June 2025

  • $26.1 million H-E-B grocery store to open in fall 2025

  • Incoming brands include Planet Fitness, T.J. Maxx, Burlington, Waffle House

  • New arrivals already include Chili’s, Chick-fil-A, and 7 Brew coffee

Once a quiet rural town tucked just 15 miles east of Austin, the city of Manor is now witnessing a transformation few might have predicted just over a decade ago. The suburb’s explosive population growth is now fueling a parallel boom in retail and commercial development, reshaping the city’s identity and economic trajectory.

Between the 2010 and 2020 U.S. Census periods, Manor’s population skyrocketed by a remarkable 171%. And that momentum hasn’t slowed. Census estimates between July 2020 and July 2024 indicate another significant spike — a 57.6% increase — placing Manor’s population at roughly 21,500. These are not marginal changes. They reflect a fundamental shift in Manor’s role within the Central Texas region.

As more families and professionals settle in Manor — many drawn by its proximity to Austin and more affordable housing — the demand for modern infrastructure and accessible retail services has grown exponentially. The result has been a flurry of commercial activity, particularly along the city’s two busiest arteries: FM 973 and U.S. Highway 290. Together, these corridors are now at the center of a sweeping redevelopment effort.

According to recent records from the Texas Department of Licensing and Regulation, more than two dozen commercial projects have been registered in Manor in just the past 12 months. The developments reflect the confidence of regional and national retailers in the city’s growing consumer base.

One of the most talked-about additions is the upcoming H-E-B grocery store, which will mark its first location within Manor’s city limits. With a price tag of $26.1 million, the San Antonio-based grocery chain is planning to complete construction by October. For many longtime residents, H-E-B’s arrival isn’t just about convenience — it’s about affirmation. “We finally don’t have to drive to Elgin or Pflugerville for groceries,” said local resident Rob Higareda, joking that he’s most excited about “easy access to butter tortillas.”

H-E-B is set to become a central fixture of ongoing development near the intersection of FM 973 and U.S. Highway 290, an area now defined by two expanding commercial zones: Manor Commons and Manor Crossing. These mixed-use projects are anchoring broader efforts to turn Manor into a full-fledged retail destination.

Among other incoming names:

  • St. David’s Emergency Medical Center at 12315 Threshold Lane

  • Homestead Animal Hospital at 11915 Ring Drive

  • Bojangles at Highway 290 and Tillgang Pass

  • T.J. Maxx and Burlington near Highway 290 and FM 973

  • Golden Chick within Manor Commons

  • Longhorn Steakhouse at 12609 E. Highway 290

  • Tomlinson’s Feed & Pets at 11910 E. Highway 290, Ste. 264

Perhaps one of the largest investments is a Planet Fitness gym, which will introduce the city’s first major chain fitness center. The project will span 20,000 square feet and cost between $6 million and $8 million, according to development documents shared with MySA in early June.

Manor Commons, managed by Edge Realty Partners, is positioned to offer more than 100 acres of retail and commercial space across all four corners of the FM 973 and Highway 290 intersection. Developers say this strategic location will play a pivotal role in accommodating continued population growth and enhancing the city’s self-sufficiency.

And while many projects remain under construction, others have already made their mark. In May, Manor celebrated the opening of its first Chili’s Grill & Bar, sparking excitement on social media. “It’s the second hottest place in the Austin metro area behind the Chili’s on 45th & Lamar,” joked resident Mike Snow.

A month prior, the city welcomed a Chick-fil-A, providing another sign of the suburb’s growing desirability among national chains. More recently, 7 Brew, a rapidly expanding drive-thru coffee concept, launched its second Austin-area location in Manor on June 16.

What was once a modest commuter town has begun to assert itself as a standalone retail and commercial destination. The speed and scale of development in Manor point to a broader regional trend: as cities like Austin grow more congested and expensive, surrounding suburbs like Manor are stepping up, ready to serve their expanding populations with new services, familiar brands, and upgraded infrastructure.

If Manor’s development pace continues, the town may soon transition from an outlying suburb into one of Central Texas’ most commercially active small cities — a reminder that population growth, when matched with timely investment, can transform entire communities.

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