Target is continuing its aggressive expansion strategy with the opening of a massive new “store-as-hub” in Fresno, California, just three hours from Los Angeles. Spanning an impressive 148,000 square feet, this location represents the brand’s growing commitment to blending traditional retail with digital fulfillment.
Story Highlights:
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Target opens 148,000 sq. ft. “store-as-hub” in Fresno, California.
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One of seven new locations launching this fall; six exceed 125,000 sq. ft.
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Stores combine traditional retail with digital fulfillment.
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Designed to serve as regional hubs for faster online orders.
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Expansion targets seamless online and in-store shopping experience.
“The new Fresno store is more than a shopping destination,” said a Target spokesperson. “It’s a regional hub designed to handle higher inventory and speed up online orders, giving customers a faster, more seamless shopping experience.”
Unlike standard Target locations, these larger formats are specifically built to serve dual purposes. They cater to in-store shoppers while also functioning as fulfillment centers for digital orders. This approach allows the company to leverage its existing physical footprint, fulfilling most online orders directly from stores.
Target plans to open seven new stores this fall, six of which will exceed the standard 125,000 square-foot layout. The Fresno location, at 205 South Clovis Avenue, is among the largest in the company’s portfolio. Analysts note that this expansion aligns with growing trends in online shopping, particularly for groceries and everyday essentials.
“Our goal is to make online shopping faster and more convenient,” added the spokesperson. “By positioning these stores as both shopping destinations and fulfillment hubs, we can serve our customers more efficiently while offering a broader range of in-store products.”
The Fresno “store-as-hub” is a key part of Target’s strategy to streamline digital order processing. As Americans continue to embrace online shopping, this hybrid model is becoming increasingly essential. The combination of large physical stores with integrated fulfillment capabilities sets Target apart in a highly competitive retail market.
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