Philadelphia is taking a bold step this Hispanic Heritage Month with the launch of Indivisible, a campaign that shines a spotlight on the stories of six Hispanic Philadelphians making a mark in their communities. The campaign, created by The Perception, highlights how being Hispanic and calling America home can exist as one indivisible whole.

“Philadelphia has always been a city that welcomes everyone,” said a spokesperson from Visit Philadelphia. “With Indivisible, we wanted to show the fullness of Hispanic American identity and celebrate the people who embody it every day.”

Story Highlights:

• The Indivisible campaign features six Philadelphia leaders from food, arts, education, and business.

• It emphasizes belonging, identity, and the city’s commitment to inclusivity.

• Participants include chef Cristina Martinez, salsa dancer Keila Perez-Vega, and filmmaker Stephanie Ramones.

• Campaign elements include video series, bilingual print ads, Spanish-language YouTube content, and social media promotions.

• Videos produced by Applebaum Films, directed by Jon Walley, with photography by Justin Muir and music by Pull (NYC).

The campaign’s concept grew from a fascinating discovery: when translating the Pledge of Allegiance into Spanish, one word remains the same—“indivisible.” This word became a bridge, capturing the essence of what it means to be proudly Hispanic and proudly American.

“Indivisible is about more than just words,” said campaign director Jon Walley. “It’s about the lives of real people in Philadelphia who live out this idea every day.”

This campaign arrives at a moment when discussions around identity and belonging are happening across the country. Philadelphia is using this opportunity to reaffirm that everyone who calls the city home—whether by birth or choice—is part of the city’s fabric.

The six changemakers featured in Indivisible are:

• Cristina Martinez, James Beard Award-winning chef at South Philly Barbacoa.

• Keila Perez-Vega, world champion salsa dancer and founder of Artsi Philly.

• Brandon Cisneros, digital and marketing specialist at Philadelphia Hispanic Chamber of Commerce.

• Edward Garcia, owner of Queen & Rook Game Cafe.

• Shawnick Rodriguez, artist and educator affiliated with Taller Puertorriqueño.

• Stephanie Ramones, filmmaker and videographer.

Each of their stories is a testament to Philadelphia’s vision of being the nation’s most welcoming destination.

The campaign is part of Visit Philadelphia’s In Pursuit of a More Perfect Union initiative, which demonstrates how destination marketing can inspire conversations and drive visitation.

The Indivisible campaign includes a video series available at visitphilly.com/indivisible, with new videos rolling out through October 15, 2025. Print advertisements appear in bilingual regional publications, while a YouTube programmatic media buy targets Spanish-language content. Social media content is also active across Facebook and Instagram to reach broader audiences.

“Philadelphia is proud to celebrate Hispanic Heritage Month with such inspiring stories,” said Visit Philadelphia’s communications director. “It’s a reminder that our city is built on diversity, creativity, and community.”

For more information about Indivisible and Philadelphia Hispanic Heritage Month events, visit visitphilly.com/indivisible.

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