On a routine drive past a gas station just two blocks from her Chatham office, Alderman Michelle Harris notices something that has become all too familiar: bright green vinyl signs plastered across the station’s windows, loudly advertising pop, chips, and tobacco products. The sheer coverage makes it impossible to see inside.

Story Highlights

• Ald. Michelle Harris leads effort to curb large window signage in Chicago to enhance safety and neighborhood aesthetics.

• Proposed ordinance restricts window coverage to 25%, bans non-reflective tints and bright LED border lights.

• Supporters say it improves public safety and community appeal; critics warn it could harm small business marketing and creativity.

• Enforcement shifts to Department of Business Affairs and Consumer Protection with a complaint-driven model.

• Exemptions planned; 10-day cure period before fines.

• Harris actively engages with local businesses for compliance and neighborhood beautification.

This sight is not unique to one corner. Near her own home, Harris points out how storefront windows have become overwhelmed with tall orange stickers pushing Family Dollar items, while a beauty shop’s large photographs of painted fingernails completely block any view into the store’s interior.

“It’s everywhere,” Harris sighs. The veteran South Side alderman describes this creeping signage problem as more than just an eyesore. It’s become a double-edged issue — a safety concern as it prevents police and the public from seeing inside, and a detriment to neighborhood character.

“We know you do nails!” she said last week, exasperated as she drove by the salon. “You tell me that this would be something that you would be proud to have in any community?”

The problem, she argues, extends beyond mere aesthetics. The overwhelming presence of window advertisements and signage has sparked a citywide effort, led by Harris, to clamp down on how businesses use their storefront windows. The initiative seeks to tighten existing, yet under-enforced, rules that limit retail displays.

The proposed ordinance would not only restrict the amount of window coverage but also ban the use of non-reflective window tints and flashy LED lights that border windows — lights Harris describes as resembling something “from an alien spaceship.”

Yet, the proposal has sparked a lively debate. While aldermen representing Chicago’s South and West sides largely back the effort, others from the North Side, along with business owners and chamber of commerce heads, worry about the potential fallout.

In a recent Instagram post, Lincoln Square’s Del Sur Bakery voiced concern, calling the ordinance a threat to the “creative displays that make our neighborhoods feel festive, unique, and alive.” The bakery cautioned that window decorations have long been an extension of a business’s personality and charm.

“Taking that away feels not only unnecessary but disheartening,” the bakery wrote.

The bakery also warned that restricting window coverings could endanger employees’ safety after hours by preventing them from drawing curtains while cleaning or cashing out, leaving them “visible and vulnerable, even when we’re closed.”

“This isn’t just inconvenient, it’s a potential safety issue,” the post said.

Supporters of the ordinance, however, emphasize that heavily covered windows make it hard for customers to know what kind of businesses they are entering. More importantly, they argue, such coverings can obstruct police when they respond to calls and allow illicit activities to go unnoticed.

Mayor Brandon Johnson has lent his support to the measure. Under the new rules, stores that cover more than one-quarter of their windows, use window tints, or have excessive LED lighting could face fines up to $500 per day — but only after being warned and given a 10-day period to fix the violation.

Harris paused the ordinance’s vote last month as some aldermen voiced concerns during a City Council Zoning Committee meeting but said she intends to move forward with it in the coming months, even as the city faces a challenging budget season.

One major change in the ordinance is shifting enforcement from the Department of Buildings to the Department of Business Affairs and Consumer Protection (BACP). Advocates say BACP is better equipped to enforce the rules effectively.

At the zoning meeting, BACP Commissioner Ivan Capifali sought to ease fears of heavy-handed enforcement. He said his team’s approach will be “complaint-driven” and will target only the most egregious violations.

“We are not going to come after festive decorations,” Capifali assured. “The purpose here is public safety.”

Ciere Boatright, commissioner of the Department of Planning and Development, echoed the sentiment.

“The goal is not to be punitive,” Boatright said. “The goal is to ensure that we have aesthetically pleasing corridors that welcome the foot traffic that our neighborhoods are known for.”

Capifali added that a 90-day outreach and education effort will precede enforcement. Some businesses, such as hotels, marijuana dispensaries, medical facilities, and child care sites, would be allowed exemptions. Store owners could also apply for permits if they want window signage beyond the 25% limit.

Despite concessions that earned neutrality from the Illinois Retail Merchants Association, some aldermen remain wary. Ald. Scott Waguespack (32nd) noted past incidents where good businesses were heavily fined.

“In past practice, we have seen many of our good businesses really hit with the fines,” he said.

Ald. Anthony Quezada (35th) acknowledged that while the ordinance is “misunderstood,” the city must avoid harming businesses that do not cause safety issues.

“The last thing we want is for people who have not caused or not contributed to any public safety issues to somehow be inadvertently affected,” Quezada said.

Northwest Side businesses have also expressed opposition. Logan Square’s Fleur flower boutique rallied against the measure on social media, fearing vague language could lead to hefty fines and damage the unique character of their storefront displays.

“We understand the need for thoughtful design and safety,” the boutique wrote, “but we also believe there’s room for that alongside the creativity, personality, and individuality that make small businesses so special.”

On the South Side, the perspective is different. Ald. William Hall (6th) described the ordinance as a reality check.

“They don’t have the problems we have,” Hall said, referring to some North Side neighborhoods. “What we want is to be able to have neighborhoods where there’s no hide-and-go-seek.”

Ald. Ronnie Mosley (21st) pointed to Eddie’s Food Market in his Far South Side ward, where windows are plastered with outdated signs and menus. Several nearby businesses share the same appearance, with windows completely blocked by ads.

Attempts to reach the owners of these businesses for comment were unsuccessful.

Some experts warn that in neighborhoods with many vacant buildings, window advertisements remain a critical tool to signal that businesses are open. Beth Kregor, director of the University of Chicago Law School’s Institute for Justice Clinic on Entrepreneurship, said enforcement could be uneven across the city, forcing costly changes.

“I don’t think it’s the city’s role to decide what looks pretty and what doesn’t look pretty,” Kregor said. “I think businesses should be allowed to do whatever they think is best.”

Garrett Karp, executive director of the Edgewater Chamber of Commerce, highlighted that small businesses could face logistical and marketing challenges if required to reconfigure displays.

“People are disappointed because logistically, it’s a problem. Marketing-wise, it’s a problem,” Karp said. He added his chamber was not consulted before the ordinance was proposed and aligned with other North Side chambers in opposition.

Meanwhile, Ald. Harris has taken steps within her own ward. She and her staff are actively visiting businesses suspected of violating window display rules.

At Big Daddy Express, a corner store in Avalon Park, owner Mahmoud Shaltaf recently removed some vibrant ads covering windows to meet city concerns. Shaltaf said one reason for the signage was to hide a crack in the store’s bulletproof glass.

“The other reason is I do have the register behind the glass,” he said. “It’s not good to let people see you count the money.”

Harris encouraged him to seek permits to protect the storefront legally.

“This would be a perfect opportunity to get it permitted,” she said. “Get the permit to protect the front of the store.”

Shaltaf defended his LED lights bordering the windows, saying they help the store “show up a little bit.”

Harris responded: “It’s showing up, baby, you’ve got a brand new sign. The problem is that the community is a more established, settled community, and the lights around the windows, they just hate them.”

Shaltaf agreed he could remove the lights, and Harris offered support to help with permits and neighborhood cleanup efforts.

“It’s going to be looking good,” Shaltaf said.

“I want it to be looking good,” Harris replied. “That’s my thing. Looking good, looking clean.”

In balancing community safety and business creativity, Chicago faces a complex challenge. Alderman Michelle Harris’s ordinance aims to bring clarity and order to storefront signage, addressing genuine concerns about public safety and neighborhood appearance. Yet, the pushback from some business owners and North Side representatives highlights the need for careful enforcement and ongoing dialogue. As the city moves forward, finding a middle ground that respects small businesses’ marketing needs while ensuring transparent, welcoming streetscapes will be key to the ordinance’s success and the health of Chicago’s diverse neighborhoods.

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