In a vibrant union of art, sound, and spectacle, the Great River Parade made its debut along Chicago’s North Branch, turning the waterway into a drifting stage of music and color. Organized to celebrate three years of the underground Secret River Shows, the event brought five floating pontoons, nine bands, and surreal performances beneath the Belmont Avenue Bridge. Despite weather delays, the river came alive with costumed artists, mariachi covers, and sculpture-like floats—offering a dreamlike experience where the city’s forgotten corners met music, movement, and imagination in full public view.
STORY HIGHLIGHTS
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Chicago River’s North Branch hosted the first Great River Parade on July 19, 2025
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Five pontoons, nine bands, immersive visuals, and floating art installations
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Parade was organized by musician Ben Kinsinger, founder of the Secret River Shows
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Event was delayed two hours due to rain, skipping the first stop
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Crowd gathered beneath the Belmont Avenue Bridge, original concert location
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Performances featured clown ensembles, giant sculptures, a disco ball, and a harp
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Parade marked the growing popularity and community impact of the underground shows
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Bands included Cielito Lindo, JFK Health World, Lawrence Tone, and more
This summer, one of Chicago’s most unexpected concert venues came to life not on land, but on water. With no need for wristbands, tickets, or even a conventional stage, the first-ever Great River Parade floated through the North Branch of the Chicago River on Saturday, blending music, art, and community spirit into a surreal and vibrant celebration.
The event wasn’t just another outdoor concert. It marked a turning point for a movement that began quietly three years ago—Ben Kinsinger’s Secret River Shows, an ongoing underground music series staged under the Belmont Avenue Bridge. What began as a quirky experiment in public art has evolved into a city-sanctioned cultural moment. And on Saturday, that evolution took the form of a full-on river parade with nine bands and five decorated pontoons drifting through the heart of the city.
The concept was simple, yet bold: musicians would perform live on floating stages as they cruised the river, pausing at key points along the way. The execution, however, was anything but ordinary.