In a move aimed at protecting viewers’ peace, California Governor Gavin Newsom has signed a new law that bans streaming services from airing advertisements that are louder than the regular programming. The legislation, which goes into effect on July 1, specifically targets major platforms such as YouTube, Netflix, Disney+, and HBO Max.
Story Highlights:
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California law bans loud advertisements on streaming services starting July.
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Applies to YouTube, Netflix, Disney+, and HBO Max.
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Inspired by a newborn awakened by loud commercials.
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Builds on existing FCC rules for television and cable.
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Law ensures consistent audio levels for streaming platforms serving California.
The law comes after growing complaints from consumers disturbed by loud streaming ads. State Senator Tom Umberg, who sponsored the bill, shared the personal story behind the initiative. “The idea came from my legislative director,” Umberg said. “His newborn was frequently awakened by loud commercials, and that got us thinking about the impact on families across California.”
Federal regulations already address loud commercials on television and cable networks. The Federal Communications Commission (FCC) has, over the years, received thousands of complaints about excessively loud ads, many of which involved streaming services. “We have heard from viewers repeatedly,” an FCC spokesperson said in February. “These complaints show that streaming platforms need clearer rules, just like traditional TV.”
By signing this legislation, California is expanding protections for consumers into the growing world of online streaming. Companies serving audiences in the state will now be legally required to maintain consistent audio levels, ensuring ads do not disrupt programming or household routines.
This law also underscores the state’s leadership in consumer protection. With streaming now a primary source of entertainment, California lawmakers argue that modern regulations should reflect current viewing habits.
California’s new law marks a major step in regulating streaming ads, ensuring platforms like Netflix, YouTube, Disney+, and HBO Max keep commercials at safe, consistent volumes. Inspired by real-life disruptions, the legislation builds on FCC rules and protects viewers across the state. Starting July 1, loud streaming ads will no longer disturb households or daily routines.
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