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Brad Pitt

Brad Pitt’s F1 Drives Big at Box Office as M3GAN Sequel Misses the Mark

Apple Original Films’ F1, starring Brad Pitt, has raced into global cinemas with a commanding $144 million opening, marking a bold theatrical win for the tech giant. Backed by Warner Bros. and directed by Joseph Kosinski, this high-speed drama dazzles audiences with premium visuals and strong reviews. With Pitt leading as a retired racer and real-life F1 legend Lewis Hamilton producing, F1 emerges as a shining spectacle in Apple’s cinematic journey—ambitiously crafted, visually striking, and daringly timed to capture the pulse of summer box office crowds.

🏁 STORY HIGHLIGHTS

  • Global Opening Weekend: $144 million

  • North American Debut: $55.6 million

  • International Box Office: $88.4 million

  • Production Budget: Estimated $200M–$300M

  • Lead Cast: Brad Pitt, Damson Idris, Javier Bardem

  • Premium Screens Contribution: 58% of sales, $27.7M from IMAX alone

  • CinemaScore: A rating

  • Apple’s First Major Box Office Success

Apple Original Films has found its first box office breakthrough with F1, a high-speed racing drama starring Brad Pitt and directed by Joseph Kosinski of Top Gun: Maverick fame. The film roared into theaters with a strong $55.6 million opening in North America and an even more impressive $88.4 million internationally, combining for a global launch of $144 million. This marks the biggest worldwide opening of Pitt’s multi-decade career — not adjusted for inflation — and a significant pivot point for Apple’s theatrical ambitions.

A DIFFERENT KIND OF RACE FOR APPLE

For Apple, the journey to the big screen has been anything but smooth. Despite the company’s dominance in tech and streaming, its earlier cinematic ventures — notably Martin Scorsese’s Killers of the Flower Moon and Ridley Scott’s Napoleon — didn’t quite rev up audiences or the box office. But F1 appears to have shifted gears.

With Warner Bros. handling distribution and both studios sharing the marketing load, the film benefited from a promotional campaign that critics and analysts have described as among the most energetic and expansive of the summer. According to Comscore’s Paul Dergarabedian, “F1 overperformed thanks to a full-throttle marketing push, smart timing, and premium format appeal.”

STAR POWER MEETS SPEED

In F1, Brad Pitt plays a retired and injured former Formula One driver who returns to the sport, this time partnering with a rising talent portrayed by Damson Idris. Javier Bardem plays the flamboyant team owner who brings the duo together. The story blends personal redemption with high-stakes racing, offering a character-driven narrative wrapped in visually immersive speed sequences.

The film received strong audience feedback, boasting an “A” CinemaScore and near-perfect exit polls. Behind the scenes, the project assembled a powerful team: Formula One icon Lewis Hamilton came aboard as producer alongside Jerry Bruckheimer, Kosinski, and Pitt’s Plan B collaborators.

VISUAL HORSEPOWER DRIVES TICKET SALES

A major part of F1’s box office muscle came from its use of premium large-format (PLF) screens. Approximately 58% of total ticket sales were for formats like IMAX and Dolby Cinemas, with IMAX alone contributing $27.7 million, or 19.2% of the film’s total global take. This ranks as the fourth-largest percentage share for IMAX in its history.

The collaboration between IMAX, Kosinski, and Bruckheimer during the film’s production and post-production was key. From the roar of engines to cockpit close-ups, the format captured the essence of Formula One in ways traditional screens simply can’t.

A RISKY INVESTMENT

However, victory isn’t guaranteed. The movie’s net production cost was $200 million, with some estimates placing it closer to $300 million when factoring in marketing. That’s a tall order for any film, especially one centered on a sport that has only recently started to grow in popularity in the U.S.

Still, Apple operates with a business model unlike traditional studios. Box office numbers, while important, are part of a larger ecosystem — one where prestige, brand association, and streaming value play equally crucial roles.

A HARD BRAKE FOR M3GAN 2.0

While F1 accelerated, Blumhouse and Atomic Monster’s M3GAN 2.0 hit a speed bump. The horror sequel opened with just $10.2 million domestically, a disappointing showing against predictions and less than half the original’s $30.4 million debut in January 2023. Globally, the sequel scraped together $17.2 million, despite having a $25 million budget.

Although the film skewed 53% female, the turnout from younger women — the intended counterprogramming audience to F1 — was not strong enough. Some critics noted that M3GAN 2.0 strayed too far from horror into sci-fi territory, with a robotic menace that felt more “Terminator” than terrifying.

Despite a marginally improved B+ CinemaScore, interest was lukewarm. The original’s spark seems to have dimmed, perhaps due to genre fatigue or shifting tastes.

MIXED RESULTS FOR UNIVERSAL AND DISNEY

Elsewhere, Universal’s live-action How to Train Your Dragon fared better. Now in its third weekend, the family film crossed $200 million domestically and $454.4 million globally, holding onto second place at the box office with a $19.4 million weekend haul.

Pixar and Disney weren’t as fortunate. Their animated sci-fi adventure Elio took a nosedive, tumbling 49–50% in its second weekend to earn $10.7 million domestically. With a global total of $72.3 million and a reported $150 million budget, the numbers are far from encouraging.

Sony’s 28 Years Later also saw a significant drop in its second frame, adding $9.7 million for a domestic total of $50.3 million. While the film surpassed the $100 million global mark — something its indie predecessor 28 Days Later never achieved — its second-week fall suggests limited long-term momentum.

LILO & STITCH BRINGS THE SMILES

One of the weekend’s brighter stories came from Disney’s live-action Lilo & Stitch. The film quietly surged past $400 million domestically and an impressive $946 million worldwide, becoming the second Hollywood film of 2025 to reach such heights, behind A Minecraft Movie.

Premiering over Memorial Day weekend, Lilo & Stitch managed to hold its own even when facing Tom Cruise’sMission: Impossible – The Final Reckoning, which now stands at $562 million globally. The success of Lilo reflects the lasting popularity of Disney’s animated classics in live-action format.

THE SUMMER BOX OFFICE: A TALE OF HIGH RISKS AND FAST PAYOFFS

As June ends, the box office story is one of mixed fortunes. While F1 proved that original films, when paired with the right talent and marketing muscle, can still draw crowds, others — including sequels and big-brand animations — faltered despite familiarity and fan bases.

Apple’s F1 isn’t just a win for the company — it’s a signal that high-stakes, theatrical-first strategies can pay off, even in an uncertain landscape. But with a massive budget to recoup and a competitive July ahead, the movie still has a long road to travel.

As the summer box office unfolds, F1 has proven itself a bold and triumphant leap for Apple Original Films, blending star power, technical brilliance, and strategic marketing into a global spectacle. While Brad Pitt’s racing drama races ahead with momentum, the lackluster debut of M3GAN 2.0 highlights the unpredictability of sequels in a shifting cinematic landscape. This weekend serves as a sharp reminder that theatrical success now demands more than franchise familiarity—it thrives on precision, timing, and a spark that truly ignites the screen.

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Why Hollywood’s Movie Remakes Keep Falling Flat

In an era where familiar names dominate screens, movie remakes have become Hollywood’s favored formula. Yet while a few shine—like The Thing or Scarface—most fall flat, losing the soul of the original. Studios chase nostalgia, but overlook storytelling, timing, cast chemistry, and tone. With forced franchise setups and shallow scripts, these remakes often feel hollow. As timeless classics remain untouched, the industry must ask—can every story truly be told twice? This artistic gamble continues, but audiences are no longer so easily entertained.

STORY HIGHLIGHTS

  • Remakes rely too heavily on nostalgia, often at the cost of compelling storytelling.

  • Cultural and temporal context makes certain originals nearly impossible to replicate meaningfully.

  • Natural cast chemistry is difficult to reproduce, leading to flat ensemble performances.

  • Studios frequently misidentify the key ingredients behind a film’s original success.

  • Overambitious franchise planning often undermines the standalone quality of reboots.

Remakes in cinema have always walked a fine line between homage and redundancy. While a select few manage to rise above expectations and deliver memorable, even iconic reinterpretations, the majority tend to fade quickly into critical disapproval or audience apathy. Interestingly, many casual moviegoers may not even realize that some of the best-loved films of recent decades—The Thing (1982), The Fly (1986), or Scarface (1983)—were themselves remakes of earlier, lesser-known works. Yet, those examples are the exception, not the rule.

Hollywood has always had a complicated relationship with its own past. There’s comfort in familiarity, especially when massive budgets are at stake. Studios seek the safety net of name recognition, banking on nostalgia to carry the weight. But is nostalgia enough? More often than not, the answer is no. And the reasons why are rooted in a mixture of creative misjudgment, misaligned expectations, and a fundamental misunderstanding of what made the original films so resonant in the first place.

Nostalgia Can’t Carry a Weak Story

In an era where attention spans are short and competition is fierce, studios are more inclined than ever to dust off old franchises. Reboots of Ghostbusters, Conan the Barbarian, and others promise to revive the magic of their predecessors. However, marketing nostalgia is not the same as crafting a meaningful narrative. The emotions tied to childhood memories or cult favorites don’t transfer automatically to a new film. People didn’t fall in love with the title—they fell in love with the story. Remove that backbone, and you’re left with an empty shell.

Hollywood’s overreliance on established IP has turned the remake into a product of convenience rather than creativity. And while branding might get audiences into seats for an opening weekend, it rarely secures long-term affection. A familiar name might light the spark, but it won’t keep the fire burning without substance to back it up.

Time-Bound Originals Defy Modern Reinterpretation

Certain films are more than just stories; they are snapshots of a moment in time. Take Paul Verhoeven’s Robocop (1987), for example. Its satire of 1980s capitalism and corporate excess was inseparable from the decade it emerged from. The fashion, the politics, the media—every element of that world reinforced the film’s biting social commentary. The 2014 remake tried to update the premise for a post-9/11 world, complete with drones and pundits, but the cultural fit wasn’t quite right. What was once a sharp critique became something sterile and disconnected.

This isn’t a matter of good vs. bad storytelling alone. Rather, it reflects how certain narratives are deeply entwined with the sociopolitical environments they originate in. Trying to retell those stories in a drastically different context often leads to misalignment.

You Can’t Manufacture Lightning in a Bottle

There’s also an alchemy to casting that no spreadsheet or casting call can guarantee. The original Ghostbusters (1984) thrived not just on special effects and ghost gags, but on the seamless interplay between Bill Murray, Dan Aykroyd, Harold Ramis, and Ernie Hudson. Their chemistry was organic, built on years of shared experience and improvisational synergy. The 2016 reboot, while featuring a talented and capable cast, failed to replicate that rapport.

Audiences may not always articulate what’s missing, but they sense it. Chemistry can’t be written into a script or created through marketing. It must be felt on screen—and when it’s not there, the absence is glaring.

Studios Often Misunderstand What Made the Original Work

Perhaps the most consistent issue with remakes is that the people greenlighting them often don’t seem to grasp why the original succeeded. The 2015 version of Point Break stands out as a prime example. Stripped of Kathryn Bigelow’s unique direction, the reboot focused heavily on stunts and grit, completely overlooking the playful absurdity and charm of the 1991 original. It took a cult classic known for its over-the-top style and tried to turn it into a high-octane, ultra-serious action flick. The result? A film that looked good but felt hollow.

This kind of miscalculation is surprisingly common. Studio executives look at superficial elements—genre, characters, explosions—without understanding the deeper emotional or tonal rhythms that made the original memorable.

Misguided Tone Shifts Damage the Core

Tone is another area where many reboots stumble. Consider the case of Total Recall (2012). While it may have offered a sleeker, more serious vision—arguably closer to Philip K. Dick’s short story—it discarded the gleeful absurdity that made the 1990 film so beloved. Verhoeven’s version had camp, wit, and a bold creative flair. The remake, in contrast, played it completely straight. The shift in tone not only confused fans but alienated them. And if the goal was to present a fresh take on Dick’s work, it begs the question: why use the Total Recall name at all?

Franchise First, Film Second: A Losing Strategy

The current industry trend of planning cinematic universes before a single film proves itself has become increasingly problematic. The Mummy (2017) was intended to be the cornerstone of Universal’s “Dark Universe.” Though the film had its entertaining moments and a recognizable lead in Tom Cruise, it buckled under the weight of franchise setup. There was little room for the film to breathe on its own, as it was busy laying groundwork for future installments.

Contrast that with Iron Man (2008), which launched the Marvel Cinematic Universe. It was made as a standalone film, with no guarantees of sequels or spin-offs. The now-famous Nick Fury post-credits scene was simply an Easter egg. By focusing on making one good movie first, Marvel set a blueprint. Studios aiming to follow suit often ignore that step.

Some Stories Are Best Left Untouched

At the heart of this issue is a deeper question: should all beloved films be remade? Often, the answer is no. Classics like Back to the Future or The NeverEnding Story continue to be discovered by new generations thanks to digital preservation. These are not lost artifacts. Their magic still works, their visuals still hold, and their stories still connect.

Rather than try to force relevance onto something that already stands tall, studios might better serve audiences by investing in new, original voices and stories. Innovation, not imitation, is what pushes cinema forward.

As Hollywood continues to wrestle with the balance between business sense and creative risk, it’s worth remembering that some stories are tied not only to characters and plot—but to the time, tone, and people that made them what they were. A remake without understanding is just a copy. And in a medium built on imagination, that simply isn’t enough.

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