Michelin Star Meets Street Swagger: NADC Burger Arrives in Las Vegas

A bold culinary twist lands on the Las Vegas Strip as NADC Burger opens its limited-time pop-up at Resorts World from July 10. Born from the unlikely pairing of Michelin-starred chef Phillip Frankland Lee and professional skateboarder Neen Williams, the venture brings a wagyu-loaded menu full of bold flavor and precise detail. With round-the-clock service and an exclusive Vegas-only breakfast burger, NADC Burger promises an indulgent yet finely balanced experience — blending street passion with gourmet mastery in a dazzling casino setting.

STORY HIGHLIGHTS

• NADC Burger opens July 10 for a 3-month pop-up at Resorts World Las Vegas.

• Collaboration between skateboarder Neen Williams and Michelin-starred chef Phillip Frankland Lee.

• Signature burger features double wagyu patties, grilled onions, cheese, pickles, jalapeños, secret sauce on a potato roll.

• Vegas-exclusive item: All-day Breakfast Burger with bacon and a fried egg.

• Sides include: Beef tallow fries and “Beast Mode” loaded fries.

• Pop-up runs 24 hours daily.

• More info: nadcburger.com

In a city that thrives on big personalities, unexpected mashups, and culinary flair, a new burger experience is rolling onto the Strip — and it’s not coming quietly. Beginning July 10, NADC (Not a Damn Chance) Burger will take over the Suns Out Buns Out space at Resorts World for a three-month pop-up unlike any other.

Born from the friendship between professional skateboarder Neen Williams and Michelin-starred chef Phillip Frankland Lee, NADC Burger is far more than just another trendy burger joint. It’s a fusion of skatepark grit and fine-dining finesse — served 24/7.

A Burger Born from Passion (and the Skatepark)

The idea for NADC Burger wasn’t drafted in a boardroom or born from market data — it began as something far simpler: two creatives hanging out and bonding over burgers. Williams and Lee crossed paths at Sushi by Scratch in Austin, where Lee’s reputation as a precision-obsessed chef with Michelin-starred credentials was already well known.

“He grew up skateboarding. I grew up cooking,” Williams recalled. “So, we bro’d down really fast.”

From that point on, their collaboration was less about business and more about fun. They would meet up on weekends, prep burgers in Lee’s restaurant kitchen, and then hand them out at skateparks or comedy clubs — no marketing budget, no official rollout.

“We would show up at random places and just give burgers away,” Williams said. “It was our way of saying, ‘Hey, we’re here, and we’re doing something different.’”

From Pop-Ups to the Strip: NADC’s Rapid Rise

What started as a passion project quickly gained momentum. In October 2022, the first NADC location launched inside Idle Hands, a local bar in Austin. Just over a year later, the first standalone store opened in December 2023. Since then, the brand has rapidly grown, with locations now in Fort Worth, Denver, two in Chicago, and Manhattan.

Despite the growth, the founders insist the mission hasn’t changed: it’s about doing one thing — a burger — and doing it exceptionally well.

“It was literally only a burger,” Williams emphasized. “That’s what we wanted to do. One burger, one way.”

Inside the Burger: Precision in Every Bite

The NADC signature burger may look familiar at first glance, but its execution is anything but ordinary. It features two wagyu beef patties, grilled onions smashed directly into the meat, a slice of American cheese, pickles, sharp jalapeños, and a proprietary secret sauce, all tucked between a perfectly toasted potato roll.

For its Las Vegas run, NADC has added a special touch — a Breakfast Burger that’s available all day. This version swaps in a fried egg and crispy bacon, while keeping the pickles, American cheese, and signature sauce.

To round things out, beef tallow fries come standard — or go “Beast Mode” with melted cheese, jalapeños, pickles, and even more sauce.

According to Williams, the attention to detail is everything.
“It’s about balance. It’s about the ratio, the care, the attention,” he said. “The acidity that cuts through the fattiness of the wagyu — we want every single bite to be perfect.”

A Vegas Homecoming for a Chef’s Dream

This isn’t NADC’s first taste of Vegas. Back in June 2024, the brand teamed up with Sushi by Scratch during the prestigious World’s 50 Best Restaurants week for a one-time pop-up. Now, it’s back — this time for a full three-month stay at one of the Strip’s high-profile resorts.

For chef Lee, the return is more personal than professional.

“Coming back to Las Vegas with NADC Burger feels like a full-circle moment,” he said. “I grew up visiting Vegas with my parents and always dreamed of opening a restaurant in a casino.”

“To see that dream begin to take shape — starting with a pop-up at a premier Strip destination like Resorts World — is a milestone moment.”

NADC: The Burger, The Brand, The Bite

While food trends come and go in Las Vegas, the team behind NADC is betting on timeless appeal — a single, carefully engineered burger with the kind of flavor that doesn’t need a gimmick. With a story rooted in friendship, fire, and flavor, NADC Burger may have started as a weekend passion, but it’s stepping into the Strip spotlight with full confidence.

The NADC pop-up opens July 10 and will operate 24 hours a day, seven days a week — just in case that burger craving hits at midnight or sunrise.

To learn more or track future locations, visit: nadcburger.com

As NADC Burger sets up shop on the vibrant Las Vegas Strip, it brings with it a rare fusion of street-born creativity and fine-dining expertise. The partnership between a Michelin-starred chef and a skateboarding icon stands as a testament to the power of passion-driven collaboration. With its rich wagyu offerings, bold flavors, and 24-hour service, the pop-up promises not just another burger, but a distinct culinary moment. In a city built on spectacle, NADC Burger enters not quietly — but with purpose, personality, and undeniable flair.

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