San Diego County’s retail landscape is set to expand, with Nordstrom Rack announcing plans to bring its signature off-price shopping experience to Encinitas. The new store is scheduled to open in spring 2026, offering shoppers the brand’s well-known combination of designer labels and significant discounts. Customers can expect savings of up to 70% on apparel, accessories, beauty products, home décor, and shoes.

READ: STORY HIGHLIGHTS

• Opening Date: Spring 2026

• Location: El Camino Promenade, Encinitas

• Store Size: 24,000 square feet

• Retail Offer: Up to 70% off on fashion, beauty, home décor, and shoes

• Existing Presence: 5 Nordstrom Rack stores in San Diego County

• Newest Location: Clairemont Town Square, opened fall 2024

Company executives say the move reflects both the growth of the Nordstrom Rack brand and the appeal of the Encinitas market.

“We look forward to being a part of the Encinitas community and serving our customers with an amazing offering of great brands at great prices,” said Gemma Lionello, president of Nordstrom Rack.

Lionello added that the location would help the company extend its reach in the region. “We’re excited to grow our footprint in the San Diego market and introduce new customers to the Nordstrom experience,” she said.

The store will cover 24,000 square feet within El Camino Promenade, a shopping center that already houses a mix of national and value-oriented retailers, including Bevo, Dollar Tree, Five Below, and TJ Maxx.

The property’s owner, an affiliate of Kimco Realty, sees the addition as a strategic fit for the center’s tenant lineup.

“We’re thrilled to welcome Nordstrom Rack to El Camino Promenade and the vibrant Encinitas community,” said Genevieve Anderson, property manager at Kimco Realty.

She emphasized the synergy between the new arrival and existing stores. “As one of the most recognized names in fashion retail, Nordstrom Rack is a perfect complement to our diverse tenant mix and reflects our continued commitment to bringing quality, convenience, and style to North County shoppers.”

The expansion adds to Nordstrom’s already significant presence in California, where the company operates 68 Nordstrom Rack stores and 26 Nordstrom department stores.

San Diego County is already home to five Nordstrom Rack locations, including those in La Jolla, National City, Oceanside, and San Marcos. The most recent addition came in fall 2024, when the company opened a store at Clairemont Town Square.

With its Encinitas debut in 2026, Nordstrom Rack is set to strengthen its foothold in San Diego County’s competitive retail market. By pairing well-known brands with steep discounts, the company aims to attract both loyal customers and first-time visitors, while adding another draw to the already busy El Camino Promenade. For North County shoppers, it marks the arrival of another major name in fashion retail—one that promises variety, value, and a familiar shopping experience.

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