Staff Reporter
Los Angeles authorities are urgently searching for 78-year-old Florencia Rojas Moreno, an elderly woman suffering from dementia, who went missing Sunday morning. The California Highway Patrol has issued a Silver Alert in Los Angeles to help the Los Angeles County Sheriff’s Department locate her swiftly.
Story Highlights
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Florencia Rojas Moreno, 78, an elderly woman with dementia, missing in Los Angeles
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Last seen Sunday, 9:30 a.m., East Third Street near Rowan Avenue
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Hispanic, 5 ft, 100 lbs, brown hair and brown eyes
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Wearing black checkered blouse, black Columbia jacket, black pants, black shoes
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Considered at-risk due to cognitive impairment
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Public urged to call 911, Sheriff’s Missing Persons Detail (323-890-5500), or Crime Stoppers (800-222-8477)
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Silver Alert Los Angeles issued to help locate her safely
According to the sheriff’s department, Moreno was last seen at around 9:30 a.m. in the 3700 block of East Third Street, near Rowan Avenue. “We are deeply concerned for Ms. Moreno’s safety,” a sheriff’s spokesperson said. “She has cognitive impairments and is at risk, so every moment is critical.”
Florencia Rojas Moreno is described as Hispanic, 5 feet tall, weighing 100 pounds, with brown hair and brown eyes. At the time she went missing, she was wearing a black checkered blouse, a black Columbia jacket, black pants, and black shoes.
Authorities are urging anyone with information on her whereabouts to step forward immediately. “If you have seen Ms. Moreno or know anything about her location, please contact 911, our Missing Persons Detail at 323-890-5500, or Crime Stoppers at 800-222-8477,” the spokesperson added.
A Silver Alert is a critical tool for helping locate at-risk seniors and individuals with cognitive impairments. It is issued when an elderly or developmentally challenged person goes missing, ensuring that the public receives immediate information to assist in their safe recovery.
The Los Angeles community is being asked to stay vigilant. Residents are encouraged to check local neighborhoods, buses, and nearby streets for any sign of Moreno. “We urge everyone to remain alert and report any information,” the California Highway Patrol said.
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