Staff Reporter
The way a person speaks can often shape the first impression they leave behind. A new study suggests that accents do more than reveal where someone grew up — they may also signal trustworthiness. According to a report from BetUS Casino, the Philadelphian accent ranks as the third most trustworthy accent in the country.
The study, titled “Who To Trust: The Most Trustworthy U.S. Accents,” looked at how Americans perceive different regional accents. Using online sentiment and search data, researchers found that certain speech patterns can influence how honest, friendly or professional a person seems.
📰 Story Highlights
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Philadelphian accent ranked third most trustworthy in the U.S.
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Research analyzed online sentiment and search data on accents.
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Boston accent topped the list, with Cajun accent in second place.
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Mountain West accent ranked least trustworthy, followed by Jersey and Southern accents.
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Low financial crime rates linked to stronger trust in Philadelphian speakers.
Online Sentiment Behind the Philadelphian Accent
BetUS Casino researchers examined how often Americans searched for terms like “friendly” and “professional” in connection to specific accents. The Philadelphian accent, spoken in the “City of Brotherly Love,” stood out with more than 19,000 such searches.
“People in Philadelphia are direct but also convey a sense of honesty,” the report states.
This honesty appears to resonate online, where many users link the region’s speech patterns to professionalism and friendliness. Researchers also noted that the Philadelphia area records some of the lowest levels of financial crime among all the regions analyzed.
“The Philly region also has some of the lowest amount of financial crimes amongst all the accents listed, which gives people more confidence in financial dealings with Philadelphians — from business partnerships to choosing a financial advisor, and more,” the study reads.
Rankings Across the Country
At the top of the list sits the Boston accent, widely recognized for its distinctive sound and strong regional identity. The Cajun accent — rooted in Louisiana’s culture — secured the second spot. Philadelphia followed closely in third, reinforcing its image as a city whose residents speak plainly and inspire confidence.
On the opposite side of the spectrum, the Mountain West accent, common in Montana, Utah and Arizona, was found to be the least trustworthy. The Jersey accent came in second-least trustworthy, while the Southern accent rounded out the bottom three.
Beyond Speech: A Broader View of Trust
Despite the rankings, BetUS Casino researchers caution against equating accents with honesty outright.
“Trust has a lot to do with perception and previous experience, as you can’t always measure it,” the report explains.
The study notes that while it is possible to look at factors such as regional crime statistics or public sentiment, speech patterns alone cannot predict integrity.
“At the end of the day,” the report concludes, “it’s like shoving all your chips across the table — it can either end well or not, but you have to go with your gut. From their actions, promises, and many other things, there’s more than just an accent that showcases trust — it’s just up to you if you’re willing to give it.”
Why This Matters
The findings highlight how deeply perceptions of trustworthiness can be tied to the way Americans speak. For professionals and businesses, the Philadelphian accent may offer an unexpected advantage, while regions lower on the list might face challenges in overcoming stereotypes.
As this research shows, the sound of a voice can influence everything from business deals to everyday interactions — even if, ultimately, trust goes far beyond words.
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