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Labubu Takes Over Las Vegas in Plush-Packed Pop Mart Frenzy

A wave of collectible craze has swept through Las Vegas as Labubu, a quirky elf-like plush doll, rises to cult status among fans and fashion lovers alike. With jagged teeth, pointy ears, and a playful frown, the Labubu is no ordinary toy—it’s a rare charm wrapped in mystery. Sold through blind boxes by Pop Mart, these dolls have ignited long queues, online hunts, and a vibrant resale market. As demand explodes, so does the fascination, turning Labubu into a trendy treasure of modern pop culture.

🧸STORY HIGHLIGHTS:

Labubu, created by Hong Kong artist Kasing Lung, is a collectible toy figure with a mischievous look and a cult following.
Pop Mart sells Labubu through blind boxes — sealed packages that hide the design inside, fueling the thrill of a mystery.
Odds of a “secret” Labubu? Just 1-in-72.
K-pop star Lisa and Rihanna helped ignite a global frenzy by showcasing their Labubus in 2024.
Las Vegas has become a local hotspot for Labubu events, resale, and customization groups.
The resale market is booming, with some Labubus fetching over $400 online.
Buyers beware: Fake Labubus (a.k.a. Lafufus) are on the rise.

It wasn’t just another store opening. It was a spectacle — one that began the night before, as fans with sleeping bags, snacks, and hopeful hearts lined up outside Downtown Summerlin, waiting for something that resembles a mischievous elf with jagged teeth.

What they wanted was a Labubu.

By dawn on July 12, the line had stretched around the Downtown Summerlin shopping plaza. The occasion? The opening of a new Pop Mart store, and with it, the possible release of Labubu — a collectible that has recently become the beating heart of a toy-fueled subculture.

What’s a Labubu, Anyway?

To the uninitiated, Labubu might look like a quirky, pointed-ear monster — part elf, part gremlin, part adorable oddity. But the figure has roots in storybook lore. The character was first introduced in a 2015 picture book titled The Monsters, crafted by Hong Kong artist Kasing Lung, inspired by elements of Nordic mythology.

While its appearance is striking — with serrated teeth and often wide, unsettling eyes — its backstory is surprisingly sweet.

“Despite a mischievous look, LABUBU is kind-hearted and always wants to help,” the official Pop Mart website explains, “but often accidentally achieves the opposite.”

This contradiction — between the chaotic exterior and the kind spirit — is part of what endears fans to Labubu.

The Blind Box Thrill

Labubu isn’t just a toy — it’s a gamble.

The collectibles are sold through blind boxes, a retail model where buyers don’t know which figure is inside until they open it. There are usually six standard versions, but every box carries a low chance — 1 in 72, to be exact — of including a “secret” design not listed on the packaging.

Some compare it to gambling. Others call it high-stakes art collecting. Either way, it’s clear the randomness is part of the appeal.

A Sleepless Wait and a Bag of Hope

Among those camped out overnight was Justin Gladden, who arrived at 11 p.m. the day before.

“Everyone needs a little ugly friend, you know,” said Gladden, chuckling.
“It’s people adding a little bit more accessories to their outfits — that’s something I really enjoy.”

And he’s not alone. Around the Las Vegas Valley, Labubus are now commonly spotted swinging from belt loops, lanyards, backpacks, or worn like fashion badges — a blend of trend and tribute.

Las Vegas: A Labubu City

With multiple Pop Mart outlets and a growing number of fan groups, Las Vegas has emerged as a regional hub for Labubu fandom. Online communities have become the foundation of this movement, especially via Facebook.

One such group, Labubu – Las Vegas, has ballooned to nearly 2,000 members. Its admin, Peyton Cromer, is also the creator of Miss C Collective, a business that customizes Labubus with rhinestones, eyelashes, and personalized designs.

“I think there’s just kind of a certain allure to it, because they’re so hard to get,” Cromer explained.
“They’ve now become this kind of designer icon status, because you have to fight to get these dolls.”

For Cromer, the appeal isn’t just the toy — it’s what they represent: scarcity, creativity, and community.

The New Birkin Bag?

As demand grows, so do concerns over theft and damage. Cromer herself owns over 20 official Labubu items — and a knockoff she wears in public.

“Labubu stealing is a huge kind of epidemic,” she admitted.
“So I purposely bought a dupe to carry on my bag. I don’t feel comfortable carrying mine out.”

“It’s literally like a Birkin. I wear my own little fake one just to kind of represent that I’m in the community.”

That sense of belonging is a common theme. Cromer frequently attends and hosts Labubu events on weekends, where she customizes figures and can earn up to $600 a day.

A Pop Mart Party, and Everyone’s Invited

Ryan Lim, another Las Vegas-based collector, helps coordinate trading events and is an admin of a broader Pop Mart fan group with 1,500 members. Like Cromer, he’s fascinated by the cultural explosion.

“I think they’re fun, cute and trendy collectibles that bring people a lot of joy,” said Lim.
“And they allow people to express their own creativity in public. You can really show your personality through the outfits you dress your Labubus in.”

Lim said his favorite part is the sense of community that’s emerged around these vinyl figures.

“We always celebrate each other’s wins. If someone pulls a secret, they’ll post in the group, and everyone gets excited for them.”

The Chase and the Cost

Buying a Labubu isn’t easy.

In-store sales are limited to opening days only. The rest of the time, hopeful collectors must track online drops through Pop Mart’s site and social channels. A typical blind box keychain costs $27.99, but special editions or rare drops can go for up to $150 directly through Pop Mart.

More often, though, buyers turn to the resale market, where prices can soar. The rarest “secret” Labubus sometimes fetch over $400.

“It was such a hassle to even get one,” said Esmeralda Co, who stood in line with her niece and nephew.
“Because realistically, you think that you can just go to the store or online and buy one. But no — you have to wait for the drop. It’s almost like gambling.”

Where to Hunt

Las Vegas has three official Pop Mart locations — in Downtown Summerlin, Fashion Show Mall, and Miracle Mile Shops — all of which offer in-store pickup for online orders.

But many turn to resale shops in Chinatown like Cutie Design Studio, 3D Retro, and Animetsubasa. Or, for those who like their luck with claws, there’s Claw World, where $10 gets you a shot at winning a Labubu through an arcade machine.

Fake Friends and Scanning for Truth

The Labubu boom has inevitably led to counterfeits. Knockoffs, nicknamed “Lafufus” or “Chafufus,” are flooding the market, and some are nearly indistinguishable from the real thing.

Buyers are advised to scan the QR code on the box to verify authenticity before making a purchase.

In the End, It’s More Than Just a Toy

For fans in Las Vegas and beyond, Labubu isn’t merely a product. It’s a statement. A collectible. A tiny avatar of personality and passion.

Whether clipped to a tote bag or displayed behind glass, each Labubu carries with it a little gamble, a little magic, and a whole lot of community.

What began as a niche collectible has swiftly evolved into a cultural statement, with Labubu transforming from a curious plush into a coveted icon of modern self-expression. Las Vegas, now a rising hotspot for this plush craze, reflects the global fascination driven by exclusivity, creativity, and community. From overnight lines to glittering customizations, Labubu’s presence continues to grow louder with each blind box opened. Whether a symbol of fashion, fandom, or fun, one truth remains—Labubu is no longer just a toy; it’s a phenomenon stitched in desire.

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DC’s Best Burger Storms Maryland with a Juicy Debut

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The Proper Burger from Duke’s Grocery has once again claimed the crown as “Best Burger in DC,” marking a full decade of triumph in Washington City Paper’s Best of DC awards. Crafted with Creekstone Angus patties, melting Gouda, crisp pickles, and bold sauces, this signature burger continues to rule plates and win hearts. With Duke’s Grocery expanding into Maryland and also securing titles for Best Brunch and Kid-Friendly Dining, the Proper Burger’s legacy now reads like a menu of irresistible victories, cooked to perfection and served with enduring charm.

STORY HIGHLIGHTS

Duke’s Grocery’s Proper Burger voted Best Burger in DC for the 10th consecutive year by Washington City Paper
Burger features: two Creekstone Angus beef patties, Gouda, charred red onion, house pickles, sweet chili sauce, aioli, and brioche bun
Duke’s Grocery operates across 5 locations in DC and one in Potomac, Maryland
Also received Best Brunch award
Sister restaurant Duke’s Counter won Best Kid-Friendly Restaurant
Duke’s extends open invitation to try the iconic burger

In a city known for its politics, monuments, and bustling food scene, one thing has remained remarkably constant over the past decade — the dominance of the Proper Burger from Duke’s Grocery. For the tenth consecutive year, the Washington City Paper has crowned it the “Best Burger in DC,” a title that now feels less like a trend and more like a tradition.

Duke’s Grocery, a gastropub-style eatery rooted in British-American fusion, has cultivated a loyal following since its early days in Dupont Circle. While its full menu offers a variety of comfort food staples with elevated twists, it’s the Proper Burger that has cemented the brand’s identity — and its staying power. Over the years, as new culinary trends have come and gone across the District, the Proper Burger has remained a consistent crowd favorite.

The signature item is anything but ordinary. Composed of two Angus beef patties, typically sourced from Creekstone Farms — a name known for its premium, never-frozen beef — the burger is built to impress. Layers of melted Gouda, peppery arugula, charred red onions, house pickles, sweet chili sauce, and a rich garlic aioli combine to create a complex flavor profile. All of this is sandwiched inside a soft brioche bun, often locally sourced, lending the burger both familiarity and finesse.

“We’re honored, and beyond grateful for every single vote, every bite, and every cheers along the way,” the team at Duke’s Grocery shared in a statement following the award announcement. “None of this would be possible without YOU‼️”

The accolade is part of Washington City Paper’s Best of DC readers’ poll, which annually invites locals to vote for their favorite dining spots, entertainment venues, and service providers. For Duke’s Grocery to earn the top burger spot for ten years in a row speaks volumes about both the consistency of its product and the devotion of its patrons.

But it’s not just burgers that are drawing crowds. Duke’s Grocery also earned the title of Best Brunch in the same poll — a nod to its diverse menu and popularity among weekend diners. Meanwhile, Duke’s Counter, a sister concept under the same ownership, was recognized as Best Kid-Friendly Restaurant, highlighting the brand’s broad appeal across demographics.

The milestone year has been made even more notable by Duke’s expansion. In April, the brand opened its first Maryland location in Potomac, bringing its Proper Burger across the state line and into new territory. The move reflects both the growing demand for the product and the ambition behind the brand.

“To everyone who’s been with us from the beginning and to those who just had their first bite — thank you,” the statement continued. “If you haven’t had the Proper Burger yet… consider this your official invitation.”

Duke’s Locations:
📍 Dupont Circle
📍 Woodley Park/Zoo
📍 Foggy Bottom
📍 Potomac, MD
📍 [Other DC spots as per availability]

As Duke’s Grocery celebrates a decade-long reign with its award-winning Proper Burger, its seamless expansion into Maryland signals more than just culinary growth — it reflects a brand that understands both consistency and innovation. With loyal patrons in D.C. and an enthusiastic new audience in Potomac, the Proper Burger continues to satisfy cravings across borders. Recognized not only for its signature creation but also for its family-friendly and brunch offerings, Duke’s proves that quality, when well-seasoned with vision, knows no boundaries. The journey of this celebrated burger is far from over — and the appetite only grows.

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Dallas Suburbs Steal the Rental Spotlight from Urban Giants

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A quiet yet striking shift is unfolding across the Dallas suburbs — rental households are rising faster than ever before. In just five years, North Texas has quietly outpaced all other U.S. metro areas in adding new renters, signaling a deep change in suburban living. With places like Frisco and Addison leading this quiet surge, the traditional image of suburbia is being reshaped. As rentership overtakes homeownership in key pockets, this study exposes a new housing rhythm—steady, sweeping, and reshaping the very edge of the American dream.

STORY HIGHLIGHTS

Dallas suburbs add more new renters than any U.S. metro over the past five years
Suburban rentership grew by nearly 18%, compared to 8% within Dallas city limits
Frisco tops all suburbs with 10,213 new rental households between 2018–2023
Addison leads North Texas in renter share, with over 82% of homes rented
Euless, Farmers Branch, and Lewisville now have more renters than owners

The American suburb, once synonymous with picket fences and homeownership, is experiencing a quiet transformation. A fresh wave of renters is reshaping the outskirts of Dallas, placing North Texas at the forefront of a national shift. A new analysis by Point2Homes reveals that Dallas-Fort Worth suburbs have seen the highest increase in renter households of any U.S. metro area in the past five years.

Once considered the domain of permanent residents and home-buying families, suburbs are now welcoming an influx of renters at a pace that is outstripping urban cores — and nowhere is this more visible than in North Texas.

A Fundamental Shift in Suburban Living

The findings come from Point2Homes’ analysis of U.S. Census data across 20 of the nation’s largest metropolitan areas. The study examined suburbs with populations over 10,000, seeking to understand how rentership is evolving outside major cities.

“The rise of the renter suburb is not a blip. It’s a fundamental shift in how Americans live and think about housing,” the report states.

And in that shift, Dallas-Fort Worth emerges as the leader — not only in terms of absolute numbers, but also in pace of change. While the city of Dallas itself saw an 8% increase in renter households from 2018 to 2023, the surrounding suburbs surged ahead with a 17.9% increase in the same timeframe — the highest suburban rental growth rate among all major U.S. metros.

Suburban Growth Driven by Population Boom

Behind this change lies the Metroplex’s explosive growth. North Texas has been one of the fastest-growing regions in the country for over a decade, attracting families, young professionals, and companies at a relentless pace.

“The main driving force behind these numbers is the metro’s exponential population growth,” Point2Homes notes. “Dallas continues to be one of the largest and fastest-growing U.S. metros.”

As new residents pour in, many are opting for the suburbs — and more of them are choosing to rent. Housing affordability, changing lifestyle preferences, and the sheer availability of rental properties in suburban developments are contributing to this shift.

Frisco Leads the Rental Boom

Among the suburban standouts, Frisco claims the top spot in North Texas — and nationally — for new renter households added. Between 2018 and 2023, the city added 10,213 new renter households, according to the report. This number far surpasses the increases seen in most other U.S. suburbs.

The boom in Frisco reflects a broader trend in North Texas, where four of the five U.S. suburbs that added the most renters during this period are located.

Addison Tops in Rentership Rate

While Frisco leads in volume, Addison leads in density. According to the study, 82.1% of Addison households are rentals, making it the seventh highest in the nation overall — and fourth when military suburbs are excluded.

Addison’s profile as a dense, centrally located suburb with strong commercial and nightlife appeal makes it an attractive hub for renters who want urban convenience without living in downtown Dallas.

More Renters Than Owners in Several Suburbs

The shift isn’t limited to just one or two cities. Euless, Farmers Branch, and Lewisville have all crossed a new threshold — they now have more renters than homeowners. These changes are not merely statistical quirks; they represent an ongoing redefinition of what it means to live in the suburbs.

For generations, suburban homeownership was tied to the American dream. Today, that dream is being reimagined.

A Sign of Things to Come?

Experts suggest that the Dallas-Fort Worth pattern could be a bellwether for the rest of the country. The combination of rapid job growth, steady population increases, and evolving attitudes toward homeownership is driving this shift in household dynamics.

What was once a clear urban-suburban divide is now becoming increasingly blurred. As renting becomes a long-term choice for more Americans — not just a transitional phase — suburbs are adapting.

Whether by necessity or by preference, more Americans are renting in places traditionally dominated by homeowners. And if the Dallas suburbs are any indication, the age of the renter suburb is here — and it may be here to stay.

The rise in renter households across Dallas suburbs marks a clear transformation in the American housing landscape. As traditional boundaries between city and suburb blur, North Texas stands as a striking example of changing preferences and population dynamics. With renters now reshaping communities like Frisco, Addison, and Lewisville, the suburban dream is being rewritten—not with fences and deeds, but with leases and mobility. This trend, grounded in data and driven by growth, reflects a broader national shift that may soon redefine how and where America chooses to live.

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Usher Steals the Spotlight Again: R&B’s Crown Still Fits

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Usher, the celebrated R&B virtuoso, returns to the spotlight with renewed force—balancing applause and adversity with elegant precision. Known for his velvet voice, dazzling footwork, and record-breaking albums like Confessions, the pop icon continues to charm the stage, most recently through his Super Bowl halftime triumph. Yet behind the glitz, shadows linger—personal controversies and critical stumbles challenge his lasting glow. As the world watches closely, Usher’s rhythm walks a fine line between glory and gossip, making his journey one of music’s most intriguing modern narratives.

“He dances like fire and sings like velvet.” – Billboard Review, 2004
“Usher doesn’t chase the culture—he seduces it.” – Rolling Stone

🎤 From Chattanooga to the Charts: The Rise of a Star

Born in Dallas and raised in Chattanooga, Tennessee, Usher Raymond IV was a child prodigy whose voice carried the weight of gospel and the flair of soul. Discovered on the television show Star Search at the age of 13, his breakthrough came when L.A. Reid signed him to LaFace Records—a decision that would shape the sound of R&B for the next two decades.

In 1997, his second album My Way catapulted him to stardom with hits like “Nice & Slow” and “You Make Me Wanna…”, signaling the arrival of a smooth, charismatic, and vocally rich performer who could both serenade and seduce.

💿 The Confessions Era: Crowned and Consecrated

If My Way was his rise, 2004’s Confessions was his coronation. Selling over 20 million copies worldwide, the album was a sonic and emotional revelation. Themes of infidelity, heartbreak, and vulnerability—at a time when male R&B singers often masked emotions—struck a deep chord with fans.

“With Confessions, Usher didn’t just make hits—he made heartbreak universal,” wrote Jon Caramanica (The New York Times).

Tracks like “Burn,” “Confessions Part II,” and the Lil Jon-produced anthem “Yeah!” ruled airwaves. Critics lauded the album for its raw honesty and innovative production. It earned him three Grammy Awards and a permanent place in pop royalty.

🏆 Accolades, Legacy & Industry Impact

Usher’s contribution to music goes beyond his own vocal prowess. He has:

Sold over 80 million records worldwide
Earned 8 Grammy Awards
Secured 18 Billboard Music Awards
Mentored global stars like Justin Bieber
Headlined Super Bowl Halftime Show 2024
Opened avenues for male vulnerability in mainstream music

“He is what a pop star should be: accessible, versatile, and eternally polished,” notes Ann Powers of NPR.

His influence permeates artists like Chris Brown, The Weeknd, and Trey Songz, all of whom cite Usher as an artistic forefather.

🕺 Performance Power: The Showman Unmatched

What sets Usher apart from peers is not just the music—but the movement. His live performances are legendary. Whether it’s gliding across the stage in a fedora, pulling off gravity-defying spins, or delivering heart-wrenching ballads while dancing flawlessly—he redefined what it meant to be a male performer.

“Watching Usher is like watching silk dance to thunder,” declared Craig Jenkins (Vulture).

The 2024 Super Bowl Halftime Show saw Usher perform a nostalgic yet fresh medley—reminding millions why he remains relevant in a sea of TikTok virality and digital flash-in-the-pans.

💔 The Other Side of Stardom: Scandals & Stumbles

But fame doesn’t come without fractures.

In recent years, Usher has been entangled in legal battles, including allegations of sexual misconduct and transmission of STDs, which though legally contested, deeply affected his public perception. While some fans stood by him, others distanced themselves.

His later albums like Hard II Love (2016) and A (2018, with Zaytoven), received lukewarm critical reception, accused of chasing trends rather than setting them.

“Usher trying to trap is like a ballet dancer rapping—it’s confusing,” wrote Alexis Petridis of The Guardian.

Moreover, with younger R&B artists rising through viral platforms and streaming-first strategies, critics argued that Usher struggled to adapt his classic appeal to the new digital tempo.

🔁 The Reinvention: Vegas, Versatility, and Vocal Rebirth

But like all true legends, Usher responded not with complaint—but with craft.

His Las Vegas residency became a sensation, proving that while digital may dominate, presence still matters. Featuring live vocals, tight choreography, and charismatic storytelling, the shows were dubbed “a masterclass in musical theatre meets night-club elegance.”

In interviews, he hinted at a new era, one more grounded, experimental, and personal. “I’ve been chasing charts,” he said in a candid 2023 interview. “Now I want to chase truth.”

🎧 Critical Acclaimers Weigh In:

“He matured from a radio heartthrob into an emotional archivist. His ballads are therapy sessions wrapped in melody.” — Angela Waters, The Atlantic

“Usher is a blueprint for longevity in Black male artistry. From MJ to Chris Brown, everyone stands on his shoulders.” — Jason King, NYU Music Journalism Program

“What Usher does with a mic and a mirror—few can replicate.” — Entertainment Weekly

🧠 Usher: A Man in Transition, A Legacy in Motion

The beauty of Usher’s story is in its contradictions:

A dancer with depth.
A lover with flaws.
A pop icon with gospel roots.
A mentor with battles of his own.

He straddles eras, genres, and emotions. As the music world becomes increasingly ephemeral, Usher reminds us of the power of permanence—of crafting songs that don’t just trend but tattoo themselves on memory.

📜 Usher’s Legacy Is Still Being Written

Usher’s name may no longer dominate daily charts, but he dominates something far more enduring: reverence. In an era where artists rise and vanish within viral seconds, he stands tall as a reminder that artistry, when done right, ages like wine—not algorithms.

As Usher steps into his next chapter—more soulful, more spiritual, and yes, more Usher—we’re reminded: his journey isn’t just about sound. It’s about soul. And soul, as always, never goes out of style.

Usher’s legacy stands at a compelling crossroads—shaped by unmatched artistry, tested by public trials, yet never silenced by time. As he continues to evolve, both on stage and beyond, his influence in the world of R&B remains undeniable. Neither scandal nor silence has erased the echo of his voice or the elegance of his movement. Whether celebrated or scrutinized, Usher endures—as an artist, a symbol, and a story still being written in the rhythm of fame.

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Austin’s Driverless Dream Hits the Streets with High-Tech Precision

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A quiet yet thrilling transformation is taking place on Austin’s roads as Avride’s self-driving cars glide through the city without a human touch. Born and built in North Austin, the company blends science and surprise by developing both autonomous vehicles and delivery robots under one roof. With sensors, LiDAR, and over a dozen cameras, these futuristic cars promise precision and performance. As Avride plans to expand its fleet and launch services beyond Austin, the race for the road enters a bold new chapter—where the driver is silent, and the technology speaks.

STORY HIGHLIGHTS — READ BOX

• Avride, based in North Austin, testing autonomous cars across the city
• Builds both self-driving cars and delivery robots in tandem
• Technology shared across both platforms speeds up innovation
• Cars use LiDAR, cameras, and sensors for road navigation
• Around 85% of riders feel comfortable within first 3 minutes
• Fleet to expand to 100 autonomous cars in coming months
• Delivery robots already serving via Uber Eats in three cities
• Full AV rollout planned in Dallas before Austin
• Other self-driving firms like Waymo and Tesla already active in Austin

A new chapter in Austin’s transportation evolution is quietly unfolding — and it’s being written by one of the city’s own. As more self-driving cars begin to share the road with traditional vehicles, an Austin-born tech company, Avride, is carving out its place in the autonomous future.

Though the company may not yet be a household name outside the region, Avride has been laying the groundwork for years. Founded in 2017, the company established its roots firmly in North Austin, where it now houses everything from vehicle assembly to its software engineering and corporate operations.

Today, its vehicles are no longer confined to labs or testing facilities. They’re out on public roads, navigating Austin’s neighborhoods with no human behind the wheel — just an array of sensors and software.

What makes Avride’s approach particularly notable is its dual focus. While many competitors concentrate on either self-driving cars or delivery robots, Avride has chosen to develop both simultaneously. That decision has led to a unique internal synergy between its two teams.

“We are probably like the only company on the market which is developing the two products simultaneously — cars and robots,”
said Yulia Shveyko, head of communications for Avride.

According to the company, this shared development track allows for faster innovation. Both vehicles and robots rely on similar foundational technologies, such as LiDAR (Light Detection and Ranging) sensors, visual cameras, and advanced navigational systems. A breakthrough in one area often translates into progress for the other.

“They use the same technological approaches, and when breakthrough happens in the robot team or the car team, these teams are happy to share this solution with each other,”
Shveyko explained.

Each of Avride’s self-driving cars is equipped with more than a dozen cameras, all working together to perceive and interpret the environment. This web of sensory input is what enables the vehicles to move safely through city streets, even in complex or unpredictable situations.

Still, the idea of riding in a vehicle with no driver can be a tough sell for some. But the company believes skepticism often fades once passengers experience the ride firsthand.

“The first minute or two, the first-time passenger will be filming the videos, the steering wheel rotating all by itself… two minutes later, they’re in their emails, you know, messenger, whatever,”
said Shveyko.

In fact, Avride reports that approximately 85% of first-time riders feel at ease with the absence of a driver within the first one to three minutes. It’s a statistic the company sees as a strong indicator that public perception can shift with just a small taste of the technology.

Right now, only a few dozen of Avride’s autonomous cars are operating in Austin. But that number won’t stay small for long. The company has plans to scale up to a fleet of 100 in the coming months, gradually increasing its footprint across the city.

In addition to self-driving cars, Avride’s food delivery robots have already moved beyond testing. These compact sidewalk-navigating machines are now being used commercially in Austin, Dallas, and Jersey City through a partnership with Uber Eats.

The company plans to launch its autonomous vehicle services in Dallas before bringing the full rollout to Austin — a move that appears to be both strategic and logistical.

Meanwhile, Austin continues to serve as a hotbed for autonomous innovation. Alongside Avride, companies like Waymo and Tesla already have self-driving vehicles active on the roads. Others, such as Zoox and Volkswagen’s ADMT division, remain in the testing phase.

As Avride steadily expands, its local roots — and its decision to keep operations centralized in Austin — offer a compelling counterpoint to the growing number of Silicon Valley-driven initiatives in the space.

For Austin residents, this means the future of mobility might not be arriving from far-off tech hubs — it may already be just around the corner, rolling quietly down their street.

As Avride steadily extends its fleet of autonomous vehicles across Austin and beyond, the company stands as a symbol of local innovation meeting global ambition. With its unique approach of developing self-driving cars and delivery robots side by side, Avride not only accelerates the future of mobility but also redefines how cities may function in years to come. While competitors continue testing, this Austin-based tech force is already on the move—quietly reshaping roads, routines, and the very rhythm of urban life. The driverless journey has begun—and it’s homegrown.

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Meteor Madness Returns to US Skies with Perseid Showstopper

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After weeks of celestial silence, the night sky is finally poised to reclaim its theatrical charm with the return of the Perseid meteor shower—a natural spectacle famed for its luminous trails and fiery bursts. Beginning July 17 and peaking on August 12–13, this summer’s meteor display brings a rare convergence, as the Southern Delta Aquarids and Alpha Capricornids also join the cosmic stage. Despite moonlight interference, skywatchers may still witness up to 100 meteors per hour, turning dark skies into glowing canvases of fleeting brilliance.

STORY HIGHLIGHTS – READ BOX

Perseid meteor shower active July 17 to August 23
Peak night: August 12–13 with up to 100 meteors per hour
Best viewing: Midnight to pre-dawn hours in dark, open areas
Southern Delta Aquarids and Alpha Capricornids also active in late July
Moonlight during Perseid peak could affect visibility
All meteor showers caused by Earth’s passage through comet debris

For those who’ve found themselves glancing up at the night sky lately and wondering, “Where have all the shooting stars gone?”, the universe is preparing an answer—one that spans the rest of July and culminates in a breathtaking spectacle this August.

Following what astronomers have casually dubbed a “meteor drought” lasting nearly two months, summer skies are now ready to dazzle with a trio of meteor showers lighting up the heavens. At the center of it all is the fan-favorite: the Perseid meteor shower, often hailed as the most visually impressive cosmic event of the year.

The Perseids: A Reliable Summer Spectacle

Each summer, stargazers in the Northern Hemisphere gear up for a light show unlike any other. The Perseids make their grand return on July 17 and remain visible until August 23, according to the American Meteor Society. During the peak night—August 12 into the early hours of August 13—spectators under ideal dark sky conditions could see between 50 and 100 meteors per hour.

These meteors aren’t just fast—they blaze. Known for their brightness and vivid fireballs, Perseid meteors often leave long, colorful trails that paint the night sky.

“The Perseids never fail to impress,” said NASA in a public release. “They’re one of the most consistent and vibrant meteor showers year after year.”

Unlike other major meteor events that occur in colder months—like December’s Geminids or November’s Leonids—the Perseids peak in warm, summer weather, making the viewing experience far more comfortable for casual and committed observers alike.

Sharing the Stage: Two More Showers in July

But the Perseids won’t have the summer skies to themselves. Two other showers—the Southern Delta Aquarids and the Alpha Capricornids—are also joining the cosmic performance.

The Capricornids began their slow burn across the skies on July 12, while the Southern Delta Aquarids are set to follow closely behind, beginning July 18. Both will reach their peak between July 29 and July 30, and will remain active through August 12.

Neither of these showers are known for overwhelming numbers, but they do bring their own unique charm. While most Delta Aquarids are faint and difficult to spot—especially with a bright moon overhead—the Alpha Capricornids occasionally produce bright, slow-moving fireballs, surprising those who happen to catch them.

A Full Moon’s Glow: The One Obstacle to Watch

As with any celestial event, timing is everything—and unfortunately, nature has its own schedule. This year’s Perseid peak occurs just three days after a full moon, meaning a waning gibbous phase may drown out some of the fainter meteors.

Still, not all is lost. “Even with moonlight, the brightest Perseids can punch through,” a NASA spokesperson assured. “You may not catch all 100, but you’ll definitely catch the most dazzling.”

Experts recommend seeking out areas far from city lights—think open fields, parks, or countryside spots. Once settled, give your eyes around 30 minutes to adjust to the darkness. The more of the sky you can view at once, the better your chances of spotting activity.

What Causes Meteor Showers Anyway?

Though often described as “shooting stars,” meteors are simply fragments of comet debris burning up in Earth’s atmosphere. In the case of the Perseids, these meteors originate from comet 109P/Swift-Tuttle.

Discovered in 1862, Swift-Tuttle is no ordinary comet—it’s roughly twice the size of the asteroid believed to have wiped out the dinosaurs. It takes 133 years to complete one orbit around the Sun. Every year, Earth plows through the trail of debris it left behind, giving birth to the Perseid meteor shower.

Interestingly, the link between this shower and the comet was made in 1865 by Italian astronomer Giovanni Schiaparelli, three years after the comet’s official discovery.

From Silence to Symphony: A Long-Awaited Return

The last meteor shower to grace our skies—the Eta Aquarids—wrapped up on May 28. That event, tied to Halley’s Comet, marked the end of meteor activity for nearly two months, making the return of the Perseids even more anticipated.

“July and August are our reward for waiting,” noted one astronomer from the American Meteor Society. “It’s like nature’s fireworks—completely free and open to all.”

For those looking to catch this cosmic show, now is the time to plan. Blankets, dark skies, and patience are all that’s needed. Websites like TimeandDate.com offer detailed guidance on best viewing hours and locations.

As the stars prepare to dance once again, one thing is certain: this summer, the sky is putting on a show worth staying up for.

As summer unfolds across the United States, the night sky offers a rare and radiant escape from the ordinary. With the Perseids leading a trio of active meteor showers, stargazers have a golden window to witness one of nature’s most timeless performances. Though moonlight may dim some of the fainter trails, the brilliance of blazing meteors promises a show still worth the wait. For those who seek wonder beyond the horizon, this celestial event is not just a sight—it’s a reminder that even the quiet sky can suddenly come alive.

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Dressed as Cop, Minnesota Shooter Targeted Lawmaker’s Family in Night of Terror

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In a chilling chapter of Minnesota’s political history, Vance Luther Boelter, 57, stands indicted for a shocking series of targeted shootings that claimed the lives of State Representative Melissa Hortman, her husband Mark, and their family dog. With charges ranging from capital murder to attempted assassination of State Senator John Hoffman and his family, federal prosecutors have labeled the act as one of calculated political extremism. Disguised as a police officer, Boelter orchestrated the attacks with eerie precision, leaving behind a bizarre letter steeped in conspiracy — now central to this unfolding federal case.

STORY HIGHLIGHTS

Suspect: Vance Luther Boelter, 57, indicted on six federal counts.
Fatalities: Rep. Melissa Hortman, husband Mark, and their dog killed.
Injuries: Sen. John Hoffman and wife Yvette shot and wounded.
Attempted Murder: Hoffmans’ daughter Hope was also targeted.
Disguise: Boelter impersonated a police officer with mask and SUV.
Conspiracy Claim: Letter left for FBI included far-fetched accusations.
Prosecutors’ View: Attack labeled as politically motivated extremism.
Penalty: Death penalty remains under consideration.

In an extraordinary case that has stunned Minnesota and captured national attention, a federal grand jury has indicted 57-year-old Vance Luther Boelter on six serious charges — including two counts of capital murder — in connection with the brutal shootings of elected officials and their families in the early hours of June 14. Acting U.S. Attorney for the District of Minnesota Joseph Thompson described the attack as a chilling act of political extremism, the likes of which the state had never seen before.

The victims include Minnesota State Representative Melissa Hortman and her husband Mark, who were shot and killed at their home. Their family dog was also fatally shot. State Senator John Hoffman and his wife Yvette were injured in a separate attack. Prosecutors say Boelter also attempted to kill the Hoffmans’ adult daughter, Hope. The federal charges carry possible life sentences, with the murder counts potentially resulting in the death penalty — a decision that will be made at a later stage.

A Night of Deception and Violence

What began as an unassuming night in the Minneapolis suburbs escalated into one of the most violent and politically charged incidents in the state’s history. According to court records and newly unsealed documents, Boelter allegedly dressed in a police uniform, complete with a “hyper-realistic” silicone mask and an SUV rigged with flashing lights, in an elaborate attempt to pose as law enforcement.

He first appeared at the Champlin residence of State Senator John Hoffman shortly after 2 a.m. on June 14. Posing as a police officer, he banged on the door and shouted, “This is the police. Open the door,” according to a previously released affidavit.

What followed was a rapid eruption of violence. Prosecutors say Boelter opened fire on both John and Yvette Hoffman, seriously injuring them. In what can only be described as a horrifying turn of events, he then turned his weapon toward their adult daughter, Hope, who was also in the house.

U.S. Attorney Thompson credited the parents with quick, heroic action.

“Both John and Yvette acted with incredible bravery to put themselves between Boelter’s bullets and their daughter,” Thompson said at a press briefing on July 15.

A Survivor Speaks Out

Though she escaped physical injury, Hope Hoffman has spoken publicly about the emotional trauma she now carries.

“Though I was not shot physically, I will now forever coexist with the PTSD of watching my parents be nearly shot dead in front of me and seeing my life flash before my eyes with a gun in my face,” she said in a statement shared with USA TODAY.

The Hortmans’ Final Moments Caught on Camera

Roughly 90 minutes after the Hoffman shooting, Boelter allegedly drove to the Brooklyn Park home of Rep. Melissa Hortman. Security footage and dashboard camera video from a nearby police vehicle reveal Boelter once again impersonating a police officer, pulling up in his disguised SUV and ringing the doorbell.

He told Mark Hortman that he was responding to “reports of shots fired,” and identified himself as “Nelson, 286,” according to Thompson. As Mark stood at the door, trying to verify the officer’s credentials, local police officers — alerted by the earlier Hoffman attack — arrived on the scene.

The situation escalated quickly. Moments after the officers arrived, Boelter fired a “volley” of gunshots through the door, according to prosecutors. Mark Hortman was fatally shot in the entryway. Boelter then forced his way into the home and found Rep. Melissa Hortman upstairs, fatally shooting her at close range.

“In those same moments, you can hear Boelter kill the Hortmans’ dog, their golden retriever, Gilbert,” Thompson stated.

A Manhunt and a Motive Unfold

Boelter fled the scene on foot, triggering what would become the largest manhunt in Minnesota’s history. He was apprehended two days later.

One of the most pressing questions for law enforcement during the investigation was whether Boelter acted alone. According to Thompson, the FBI and other agencies have found no evidence that anyone else was involved in planning or carrying out the attacks.

“The investigation confirmed this was an act of political extremism,” said Thompson. “Vance Boelter set out that night to commit a targeted political assassination.”

The FBI Letter and a Bizarre Conspiracy

Among the most perplexing pieces of evidence uncovered in the investigation was a letter found in an abandoned vehicle near Boelter’s farmhouse. The letter, addressed to FBI Director Kash Patel, included a detailed confession and a bizarre explanation for the attacks.

Boelter claimed he had been trained “off the books” by the U.S. military and had been approached by Minnesota Governor Tim Walz to carry out killings of lawmakers. He further alleged that unidentified individuals had threatened to harm his family if he refused.

Authorities have dismissed these statements as fabricated.

“Was it a delusion that he believes, or was it a delusion designed to misdirect our investigation or excuse his crimes? That’s a good question,” said Thompson. “It certainly seems designed to excuse his crimes.”

What Comes Next

Boelter now faces a series of charges that could result in life imprisonment or the death penalty. The Office of the Federal Defender, representing Boelter, has yet to comment on the indictment. Prosecutors have not yet announced whether they will pursue capital punishment.

In the meantime, the state of Minnesota continues to grapple with the magnitude of the tragedy and its implications for political safety and public trust.

“This political assassination,” Thompson concluded, “has shaken our state at a foundational level.”

The unfolding revelations in the Minnesota political assassination case continue to send tremors through both the legal and public spheres. With chilling precision, Vance Luther Boelter’s actions pierced the sanctity of elected homes, exposing a calculated plot fueled by delusion and disguise. As the federal investigation deepens and prosecutors weigh the death penalty, the tragedy stands as a grave reminder of the rising threats faced by public figures. In a state still mourning its leaders, justice now turns its eyes toward accountability — and the unsettling motives behind this unprecedented attack.

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‘The Queen and Her Presidents’ Lifts Royal Veil on U.S.-UK Power Play

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Queen Elizabeth II’s extraordinary diplomatic journey, marked by personal meetings with 13 sitting American presidents, unfolds anew in The Queen and Her Presidents, a forthcoming book by USA TODAY’s Susan Page. Releasing on April 14, 2026—just ahead of her 100th birth anniversary—the book unveils the queen’s subtle but strong global influence, her evolution from a shy royal to a quiet force, and her deep-rooted ties with the U.S. presidency. More than tradition, it’s a tale of silent power, precise charm, and royal strategy behind closed doors.

STORY HIGHLIGHTS

The Queen and Her Presidents set for release on April 14, 2026
Explores Queen Elizabeth II’s personal diplomacy with 13 U.S. presidents
Written by Susan Page, veteran journalist and USA TODAY Washington bureau chief
Sheds light on the queen’s transformation from young royal to skilled stateswoman
Features candid takes on America’s commanders-in-chief
Book provides insights into decades of U.S.-U.K. diplomatic ties
Available for preorder now on Amazon

For over seven decades, Queen Elizabeth II occupied a role that went far beyond that of a ceremonial figurehead. She became a global symbol of continuity and diplomacy—one who quietly influenced world leaders while rarely stepping into the glare of controversy. Now, a new book aims to shine light on one of the lesser-known aspects of her legacy: her remarkable and enduring relationship with American presidents.

Titled The Queen and Her Presidents, the book is authored by Susan Page, Washington bureau chief for USA TODAY and a respected voice in American political journalism. The book, scheduled to be released by HarperCollins on April 14, 2026, just days before what would have been the queen’s 100th birthday, delves into her personal and professional interactions with 13 sitting U.S. presidents. That number is unmatched by any other American or foreign head of state.

While the queen was often perceived simply as a reserved monarch with a fondness for tradition and ceremonial rituals, Page presents a more complex portrait. According to the author, Queen Elizabeth was far more than a symbolic presence—she was an astute diplomat who understood the power of soft influence.

“She wasn’t just a woman in a colorful hat. And American presidents knew it,” Page observed, noting the depth of the queen’s understanding of geopolitics.

Her legacy, Page argues, has often been misunderstood or underestimated—especially in the realm of diplomacy.

“That aspect of her legacy has been underestimated,” Page said. “She was really one of the world’s great diplomats, and always with the interests of Great Britain in mind—and also the Commonwealth and some larger world issues.”

The book traces Queen Elizabeth’s transformation from a shy, 25-year-old princess into a commanding and persuasive figure on the world stage. It also includes candid reflections on the American leaders she met over the years—from Eisenhower to Biden—offering a rare behind-the-scenes look at moments that have shaped modern history.

What makes this book particularly noteworthy is its focus on the queen’s relationship with the United States, one of Britain’s closest allies. That relationship, it turns out, was no accident.

At the beginning of her reign, Elizabeth received a crucial piece of advice from her mentor, Winston Churchill.

“He told her to stay close to the Americans,” Page recounts.

And for more than seventy years, she did. The queen made frequent state visits, hosted American presidents at Buckingham Palace, and maintained personal rapport with U.S. leaders, regardless of their political stripes. Her consistent engagement with America reflected a broader diplomatic strategy—one that combined personal grace with strategic foresight.

Page’s book, now available for preorder on Amazon, promises to offer new insights into the evolving dynamics of U.S.-U.K. relations through the lens of one woman’s quiet power. It offers a unique blend of political history, personal anecdote, and diplomatic analysis—framed by one of the most enduring cross-Atlantic alliances in modern history.

As the world prepares to mark what would have been Queen Elizabeth II’s centennial, The Queen and Her Presidents serves as a timely and revealing portrait of a monarch who did far more than wave from the balcony.

The Queen and Her Presidents offers more than a glimpse into royal routines—it unpacks the quiet but compelling influence of Queen Elizabeth II on American leadership. Through thoughtful diplomacy, discreet persuasion, and an unwavering commitment to alliance-building, the British monarch carved a subtle path through the corridors of U.S. power. As Susan Page’s book brings these historic intersections to light, readers are invited to witness a rare narrative—where crowns met commands, and soft power quietly shaped global affairs from behind palace doors.

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Federal Judge Strikes Down Biden’s Medical Debt Credit Rule

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In a striking legal turn, a federal judge has overturned a Biden-era rule that aimed to erase medical debt from credit reports—an initiative once hailed as a relief for millions facing financial strain due to illness. The court ruled that the Consumer Financial Protection Bureau overstepped its legal bounds, bringing the sweeping plan to a sudden halt. While former Vice President Kamala Harris championed the cause as part of her 2024 campaign, critics called it an overreach. The decision now sets the stage for renewed debate on credit, care, and control.

STORY HIGHLIGHTS

Federal Judge Sean Jordan strikes down Biden-era rule erasing medical debt from credit reports
Rule was expected to eliminate $50 billion in debt for 15 million Americans
Judge rules CFPB exceeded its authority under the Fair Credit Reporting Act
Kamala Harris had championed the policy during her 2024 presidential campaign
Consumer data groups celebrate the decision as a safeguard for reporting accuracy
Trump’s new spending bill also slashes Medicaid and imposes work requirements
The ruling is part of broader push to limit federal regulatory power under Trump

In a landmark decision that may significantly impact millions of Americans, a federal judge in Texas has reversed a rule introduced under the Biden administration that allowed medical debt to be removed from credit reports. The ruling has reignited a national debate about the role of government oversight in consumer credit reporting and the financial toll of healthcare costs in the United States.

The decision, delivered on Friday by U.S. District Judge Sean Jordan, comes at a time when the nation’s health care system and credit structure remain under close public and political scrutiny. Jordan, a 2019 appointee of former President Donald Trump, found that the Consumer Financial Protection Bureau (CFPB) had exceeded its statutory authority when it finalized the regulation earlier this year.

The rule, initially unveiled in January just before President Biden left office, sought to eliminate the burden of medical debt for millions. The administration had estimated that the move would remove nearly $50 billion in medical debt from the credit reports of roughly 15 million Americans—individuals who, often through no fault of their own, fell into financial distress due to illness or emergency care.

In his legal assessment, Judge Jordan cited the Fair Credit Reporting Act—legislation originally passed in 1970 and amended in 2003—as not granting the CFPB the power to categorically remove types of debt, such as medical expenses, from credit histories.

“The statute does not permit the agency to eliminate entire categories of debt,” Jordan wrote, emphasizing that while the CFPB can suggest or allow creditors to explore other categories of information, it cannot mandate such sweeping exclusions.

The rule had been celebrated by healthcare reform advocates and consumer protection groups as a long-overdue corrective measure for a flawed financial system that penalizes the sick. Then–Vice President Kamala Harris had championed the initiative during her 2024 presidential campaign, positioning medical debt forgiveness as a core component of her economic platform.

“No one should be denied economic opportunity because they got sick or experienced a medical emergency,” Harris had said in January, outlining her vision for expanding healthcare access and financial justice.

She further promised to deepen the Biden administration’s work by broadening debt relief policies and enforcing stricter regulations on what she described as “predatory debt-collection tactics.”

“We also reduced the burden of medical debt by increasing pathways to forgiveness and cracking down on predatory debt-collection tactics,” Harris added, pledging continued reform.

However, the regulation did not go unchallenged. It drew criticism from financial institutions and data industry groups who argued that such changes would disrupt the accuracy and reliability of credit reporting systems. Dan Smith, head of the Consumer Data Industry Association, issued a statement shortly after the court’s ruling, praising the decision.

“This is the right outcome for protecting the integrity of the system,” Smith said, suggesting that the CFPB’s rule threatened to erode the objectivity of credit reports used by lenders, insurers, and employers.

The ruling also aligns with a broader effort by the Trump administration to scale back what it views as federal overreach. Since returning to office, former President Trump has focused his administration’s efforts on identifying and eliminating what his Department of Government Efficiency panel refers to as “waste, fraud and abuse” in federal agencies. The CFPB has been a particular target in that campaign and has already faced budget cuts and staffing reductions.

Judge Jordan’s decision arrives just days after Trump signed a massive tax and spending bill into law that includes extensive cuts to Medicaid. The legislation, passed amid contentious debate, introduces new work requirements that may result in millions of Americans losing access to healthcare coverage.

As the nation braces for the broader consequences of these changes, consumer advocates warn that the ruling may represent a setback for low-income families already burdened by out-of-pocket medical costs. Whether Congress or the courts revisit the issue in the near future remains uncertain, but for now, medical debt will continue to appear on Americans’ credit reports—regardless of the circumstances under which it was incurred.

The court’s rejection of the Biden-era medical debt credit reporting rule marks a pivotal moment in the ongoing battle between financial regulation and individual economic relief. While the decision upholds the limits of agency authority under federal law, it simultaneously revives concerns over the burden of medical debt on millions of Americans. As debates over healthcare, credit fairness, and government reach intensify, the fate of debt relief remains uncertain—caught between the scales of legal interpretation and the struggles of everyday survival.

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Plus Pool Anchors in NYC as East River Swims Closer to Reality

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In a bold turn for New York City’s waterfront, the long-awaited +POOL project edges closer to reality with the arrival of its steel structure in Red Hook, Brooklyn. Designed to float near Pier 35 by 2026, this striking creation promises a public swimming pool that filters East River water—no chlorine, just clean, natural flow. Backed by state and city support, this pilot marks a new era of urban swimming. As the steel giant rests, silent and firm, the city watches a watery dream begin to rise—ambitious, alluring, and undeniably historic.

STORY HIGHLIGHTS

• Steel structure for +POOL arrives at Brooklyn shipyard
• Will be installed in East River near Pier 35 by May 2026
• Project aims to clean river water naturally for public swimming
• Rectangular pilot pool to help secure state and city permits
• Filtration system includes UV treatment and multi-layer straining
• Seen as part of a global trend in urban waterway access

A vision more than a decade in the making is finally beginning to take tangible shape along New York City’s waterfront. On Friday, a hulking black steel rectangle — the core of the long-awaited +POOL project — arrived at a shipyard in Red Hook, Brooklyn. Towed in from Mississippi, this steel shell will soon be transformed into what advocates say will be the city’s first floating, water-filtering swimming pool anchored in the East River.

The initiative, known simply as “+POOL,” has stirred interest, excitement, and curiosity since its inception nearly 15 years ago. With a promise of turning a portion of the city’s often-avoided river into a safe swimming zone — without the use of chemicals like chlorine — the project blends urban innovation with environmental responsibility.

Standing beneath the towering structure on a humid Monday morning, Kara Meyer, managing director of Friends of +POOL, took a moment to absorb the milestone.

“This is our land acquisition,” Meyer said.
“This is a pilot facility that will be the first water-filtering, floating swimming pool.”

The plan is ambitious. Over the coming months, the team behind +POOL will line the steel shell with a pool liner, construct a deck and bathrooms on top, and install intricate filtration and mechanical systems underneath. Once complete, the pilot pool will be launched near Pier 35, providing the public with a safe way to swim in river water — something most New Yorkers have never had the opportunity to experience.

While the pool’s debut was initially targeted for this summer, delays tied to permitting and technical requirements forced the team to adjust timelines. In 2023, they tested a scaled-down version of the filtration system aboard a barge in the East River. But to receive approval from city and state agencies, the team needed to test the system on a larger scale.

This is where the newly arrived rectangular structure comes in. Though it’s only about a fourth of the size of the originally planned plus-sign-shaped pool, the modified version will serve as a critical proof-of-concept. It will allow the team to gather necessary performance data, simulate operations, and engage the community.

“This will allow us a great opportunity to pilot the operations and programming in collaboration with the community,” Meyer said.
“It can exist until we are able to raise the funds and build the full +POOL.”

The +POOL project isn’t merely about building a floating pool. At its heart is an innovative, chemical-free filtration system designed to clean river water to safe swimming standards. The system first passes East River water through multiple strainers to remove debris and particles. It then uses UV light to disinfect the water, removing harmful bacteria and ensuring clarity.

Daniel Rosenberger, a civil engineer with ARUP — the global firm overseeing the design and filtration system — explained the underlying vision of the engineering effort.

“The concept overall is that it’s a natural swimming body,” Rosenberger said.
“So it will give the experience of swimming in the East River, but in a safe, controlled way for patrons.”

Once filtered, the water will flow into the pool and later circulate back into the river, forming a sustainable loop that maintains water quality while showcasing a new form of ecological public space.

The +POOL project comes at a time when cities around the world are exploring ways to reconnect residents with natural waterways. From Paris to Rotterdam, urban swimming in formerly off-limits rivers and canals has seen a renaissance, driven by better environmental practices and a push for more equitable access to nature.

New York, despite having miles of waterfront and iconic rivers, has remained mostly off-limits for swimming — even as water quality has steadily improved over the decades. The +POOL team believes that this project could change both perception and policy.

“Once it’s a public amenity, the public will really understand the value of protecting our waterways and keeping them clean,” Meyer said.

Local community leaders have echoed similar sentiments. Trever Holland, co-founder of Friends of Pier 35 and chair of Manhattan Community Board 3’s Parks, Recreation, Resiliency and Waterfront Committee, highlighted the personal and social significance of the project.

“Kids can see the water, but they can’t get into it,” Holland said.
“It also gives us a bigger conversation about access to the waterfront, not just for one site, but for the entire waterfront.”

As New York looks ahead to warmer summers, increasing demand for public space, and deeper commitments to sustainability, the +POOL project stands as a bold experiment. Whether it becomes a permanent fixture or sparks broader change, one thing is clear: a steel structure floating quietly in a Brooklyn shipyard may soon make a splash no one will forget.

As the steel shell of Plus Pool rests in Red Hook, anticipation flows through the city like the East River itself. What began as an ambitious concept now stands as a near-tangible promise—one that blends engineering, ecology, and public access. While the iconic plus-shaped design remains a future goal, this rectangular pilot marks a decisive step toward turning river water into a safe, swimmable experience. If successful, Plus Pool may not only redefine urban swimming in New York City but also inspire a global model for reclaiming and reimagining natural waterways.

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